Visual Materials
Black-and-white negatives
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Color negatives
Visual Materials
Color negatives depicting client billboards created by Gannett Outdoor Co. in the Los Angeles region and, to a lesser extent San Diego, ca. 1984-1989. Images are dated and show billboards in situ, but do not include city or street location information. A full list of client names is not provided for this subseries. Box labels below give the alphabetical range between the first client and last client in each box.
Subseries D
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Color prints
Visual Materials
This subseries contains color prints depicting client billboards created by Gannett Outdoor Co. chiefly in the Los Angeles region and, to a lesser extent San Diego, ca. 1989-1993. Images are organized by date and show billboards in situ (often bus stops), but do not include city or street location information. Also included are political candidate billboards, Gannett Outdoor operational photographs, and non-commercial billboards. Box 79 contains a subset of photographs of billboards outside of California.
Subseries E
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Color negatives
Visual Materials
This subseries contains color negatives, ca. 1979-1983, depicting client billboards created by Pacific Outdoor Advertising Company in the Los Angeles region and, to a lesser extent San Diego. Images are dated and show billboards in situ, but do not include city or street location information. A full list of client names is not provided for this subseries. Box labels below give the alphabetical range between the first client and last client in each box.
Subseries C
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Color slides (35mm)
Visual Materials
This subseries contains color slides chiefly depicting Pacific Outdoor Advertising client billboards, as well as company facilities, presentations, and aerial views showing regional territories (Boxes 1-13). Gannett Outdoor Co. client billboards and activities (ca. 1984-1996) are represented in Boxes 14-16. This subseries contains the most comprehensive client list in the collection; there is significant overlap of clients throughout the collection.
Subseries A
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Client billboards
Visual Materials
This series contains photographs of client billboards created by Pacific Outdoor Advertising Company primarily in the Los Angeles region (and to a lesser extent San Diego) between 1930 and 1979, and by Gannett Outdoor Co. 1980 through 1996. While most of the billboards are photographed in situ, location information – such as specific cities and streets – is rarely noted. For images containing billboards with street information, see Series 2: "Approach" views.
Series 1
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Historical black & white photos (19)
Visual Materials
This collection consists of photographs of billboards located in situ primarily in and around Los Angeles and, to a lesser extent, San Diego, from approximately 1930-1996 (bulk 1950-1989). The photographs, which are principally color slides (35mm) and film negatives (both black-and-white and color), were created by Pacific Outdoor Advertising Company (POA) and Gannett Outdoor Company for internal purposes and represent advertising for a wide variety of businesses, consumer products, and services, including beverages (many for beer and liquor); food; cigarettes and tobacco; transportation (especially automobiles, airlines and bus lines); hotels; restaurants; motion pictures; charitable and non-profit organizations, including regional cities and civic campaigns; political candidates for local and state elections; public service announcements (such as air raid and Cold War-related ads); radio and television stations; oil and gasoline companies; cemeteries; clothing companies; department stores; recreational facilities; and other commercial, political, civic, and institutional clients. In addition, there are images related primarily to Pacific Outdoor Advertising (POA) Company operations such as client presentations, billboard production and installation, corporate facilities and the POA helicopter. Aerial views taken throughout Southern California document the various markets in which the company placed signage.
Group 019