Visual Materials

Client Billboards: K - Kool

Description: Partial list (not complete) of clients in this box: KABC television; Kamchatka Vodka; KBEST 95 FM; Kent [cigarettes]; Kern's; KHJ-TV television; KIIS FM radio; KLAC 570 AM radio; KLM Airlines; KNX 1070 radio; Kool [cigarettes]
Type: Visual Materials(Opens in new tab)
Date: approximately 1950-1979
Call number: photCL 488
Provenance: Purchased from Dawson's Bookshop, 2009.
Restrictions: RESTRICTED: Collection is housed in cold storage; extended retrieval and delivery time required.
Find out more: View in the Library catalog(Opens in new tab)

Client Billboards: KOST - McD

Visual Materials

Partial list (not complete) of clients in this box: KOST 103.5 radio; KSDA 103 FM radio; KUSI TV television; KZLA radio; Las Vegas; Lincoln Mercury; Lockheed; L. Ron Hubbard [Scientology]; Magic Mountain; Malaysia; Marie Callendar's; Mazda; McDonald's.

photCL 488

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Client Billboards: Winston - Z

Visual Materials

Partial list (not complete) of clients in this box: Winston [cigarettes]; Winston Tires; Wyborowa Vodka; XETV; XLNT Tortilla Chips; XTRA Music; Yukon Jack [liquor]; ZEE; Z-90.

photCL 488

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Client Billboards: Dad's Root Beer - Foot Locker

Visual Materials

Complete list of clients in this box: Dad's Root Beer; Daihatsu; Daily News; Dairy Foods; Dairy Queen; Dak Ham; Dana Bedspreads; Dana Perfume; Daniel Hechter; Danica; Jack Daniels [liquor]; Danola Ham; Dar Maghreb [restaurant]; Datsun; Dawn [cigarettes]; Dawson, Peter; Decade [cigarettes]; DeKuyper [liquor]; Delco Battery; Del Mar Fair and Racetrack; Del Monte; Delta Airlines; Denny's; Deputy Sheriff, L.A.; Desenex; Desert Inn; Desmond & Duff; Devonshire [liquor]; Dewar's [liquor]; Diamond Bar Honda; Dial; Dial-One; Diner's Club; Discovery Channel; Disney Channel; Disneyland; Ditto; Dixon Cadillac; Dixieline Lumber; Doctor's Hospital of Lakewood; Dodge; Dodger Stadium; Doral; E&J Brandy; Eagle 105 FM; Early California Pickles; Early Times; Eastern Airlines; East Highland Ranch [homes]; Eastlake Greens [homes]; Eastman Kodak; El Camino Mortuary; Electronic Engineers; Electra Records (1); Elks (1); El Pollo Loco; El Presidente Hotel; El Toro Tequila (1); Emerald Heights; Emery; EMI Films (1); Energizer (Spanish); Engelhard; Entenmann's; Epic Records (1); Epilady Ultra; Escondido Auto Park; Esprit; Ethel M Chocolates; Estancia Jumbo Homes; Etonic; Eve Cigarettes; Eveready Batteries; Evergreen Pictures; Evian Water; Excalibur; Executive Life Insurance; Explore; Fab; Fact; Factory Outlet; Falstaff; Family Fun Centers; Fancy Feast; Fanta; Fantastic Sam's; Farmers Insurance; Fayva; F.B.I; Fedmart; Fred Ferrari; F.H.P. Healthcare; Fidelity Investments; Fiat; Fiesta Palace; Filmland Center; Finlandia Vodka; Fireman's Fund Insurance; First Class Ticket; First Interstate Bank; First National Bank; Firstours; Five Crowns Restaurant; Flakey Jakes; Flamingo [liquor]; Fleischmann's Gin; Flings [underwear]; Fly Mandarin; FM 98; FM 100; Food Rack; Foot Locker.

photCL 488

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Client Billboards: McK - O

Visual Materials

Partial list (not complete) of clients in this box: Merit [cigarettes]; Mervyn's; Metropolitan Water District; Mexicana; Michelob; Miller Beer; More [cigarettes]; Motown; Mount Sinai Memorial Park; Myers Rum; NBC; Newport [cigarettes]; Newsweek; Nike; Nissan; Northrop [aerospace]; Now [cigarettes]; Nucoa [margarine]; Nuprin; Old Grandad [liquor]; Oldsmobile; Ole's [hardware store]; Orange County Register; Out Patient Center, Huntington Beach.

photCL 488

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Client Billboards: Radio - Robinsons

Visual Materials

This collection consists of photographs of billboards located in situ primarily in and around Los Angeles and, to a lesser extent, San Diego, from approximately 1930-1996 (bulk 1950-1989). The photographs, which are principally color slides (35mm) and film negatives (both black-and-white and color), were created by Pacific Outdoor Advertising Company (POA) and Gannett Outdoor Company for internal purposes and represent advertising for a wide variety of businesses, consumer products, and services, including beverages (many for beer and liquor); food; cigarettes and tobacco; transportation (especially automobiles, airlines and bus lines); hotels; restaurants; motion pictures; charitable and non-profit organizations, including regional cities and civic campaigns; political candidates for local and state elections; public service announcements (such as air raid and Cold War-related ads); radio and television stations; oil and gasoline companies; cemeteries; clothing companies; department stores; recreational facilities; and other commercial, political, civic, and institutional clients. In addition, there are images related primarily to Pacific Outdoor Advertising (POA) Company operations such as client presentations, billboard production and installation, corporate facilities and the POA helicopter. Aerial views taken throughout Southern California document the various markets in which the company placed signage.

photCL 488

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Client Billboards: Winston - Zenith

Visual Materials

photCL 488

Client Billboards: K - Kool

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