Visual Materials

Client Billboards: KOST - McD

Description: Partial list (not complete) of clients in this box: KOST 103.5 radio; KSDA 103 FM radio; KUSI TV television; KZLA radio; Las Vegas; Lincoln Mercury; Lockheed; L. Ron Hubbard [Scientology]; Magic Mountain; Malaysia; Marie Callendar's; Mazda; McDonald's.
Type: Visual Materials(Opens in new tab)
Date: approximately 1950-1979
Call number: photCL 488
Provenance: Purchased from Dawson's Bookshop, 2009.
Restrictions: RESTRICTED: Collection is housed in cold storage; extended retrieval and delivery time required.
Find out more: View in the Library catalog(Opens in new tab)

Client Billboards: K - Kool

Visual Materials

Partial list (not complete) of clients in this box: KABC television; Kamchatka Vodka; KBEST 95 FM; Kent [cigarettes]; Kern's; KHJ-TV television; KIIS FM radio; KLAC 570 AM radio; KLM Airlines; KNX 1070 radio; Kool [cigarettes]

photCL 488

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Client Billboards: Ford - Gulf

Visual Materials

Complete list of clients in this box: Ford automobiles (various), 1955-1970s; Ford Dealers Open House, 1979; Ford – Mel Burns; Foremost [dairy products]; Foremost Insurance; Forest Lawn – Hollywood Hills and Glendale; Forum – L.A. Lakers / Kings; Foster Children; Foster Farms; Foster & Kleiser Billboards; Fotomat; Foster parents; Four Seasons Hotel; Fox Hills Mall; Fox [Athletic footwear]; Frame-N-Lens; Francine Browner; Francois [restaurant]; Frangelico; Frank Lincoln/Mercury; Frazee Paint; Freeman Beautiful Hair; Fresca; Freshen Up; Fresh Start; Frisco French Bread; Frogurt Yogurt; Frontier Airlines; Frontier Hotel; Frontier Las Vegas; FTD; Fuller Ford; Fuller Paints; Fuji; Gaetano; Galant [automobile]; Gala Rama; Gallager; Gallo Salami; Galliano [liquor]; Gannett Transit; Gap; Gardena Honda; Garuda Indonesia; Gas Co.; Gateway Computers; Gatorade; Gay Festival; Gekkeikan; GemCo; General Dynamics; General Foods; General Motors; General Telephone; General Tire; GenStar; Wm. George Co.; Gibraltar Savings; Gilbey's Gin & Vodka; Gilda Marx; Gillette; Giorgio; Girards ; Giulano's; Glabman's; Glasshouse Square; Glen Abbey; Glendale Federal; Glenridge; Glidden; GMAC; GM Dealers; Gold Value Coupons; Golden Books; Golden De Lights; Golden Lights; Golden Nugget; Golden Outlook; Golden Tropics; Gold-N-Soft; The Good Earth [restaurant]; The Good Egg; B.F. Goodrich; Goodyear Tire & Rubber; Goodwill; Gordon's Gin; Grainfields Cereal; Gramercy Pictures [Posse]; Grand Plaza; Granny Goose; Lou Grant; Great American Bank; The Great Scot; Great American First Saving Bank; Greater Valley Medical Group; Great Western Savings; Green Granny; Greenline Active Wear; Greenwood Mortuary; Greyhound; Griswolds Hotel; Grocer's Association of Southern California; Grossmont Bank; Grossmont Center; Grosvenor Inn; GTE; GTE PhoneMart; Guardsmark; Guaranty Chevrolet; Gulf.

photCL 488

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Client Billboards: Dad's Root Beer - Foot Locker

Visual Materials

Complete list of clients in this box: Dad's Root Beer; Daihatsu; Daily News; Dairy Foods; Dairy Queen; Dak Ham; Dana Bedspreads; Dana Perfume; Daniel Hechter; Danica; Jack Daniels [liquor]; Danola Ham; Dar Maghreb [restaurant]; Datsun; Dawn [cigarettes]; Dawson, Peter; Decade [cigarettes]; DeKuyper [liquor]; Delco Battery; Del Mar Fair and Racetrack; Del Monte; Delta Airlines; Denny's; Deputy Sheriff, L.A.; Desenex; Desert Inn; Desmond & Duff; Devonshire [liquor]; Dewar's [liquor]; Diamond Bar Honda; Dial; Dial-One; Diner's Club; Discovery Channel; Disney Channel; Disneyland; Ditto; Dixon Cadillac; Dixieline Lumber; Doctor's Hospital of Lakewood; Dodge; Dodger Stadium; Doral; E&J Brandy; Eagle 105 FM; Early California Pickles; Early Times; Eastern Airlines; East Highland Ranch [homes]; Eastlake Greens [homes]; Eastman Kodak; El Camino Mortuary; Electronic Engineers; Electra Records (1); Elks (1); El Pollo Loco; El Presidente Hotel; El Toro Tequila (1); Emerald Heights; Emery; EMI Films (1); Energizer (Spanish); Engelhard; Entenmann's; Epic Records (1); Epilady Ultra; Escondido Auto Park; Esprit; Ethel M Chocolates; Estancia Jumbo Homes; Etonic; Eve Cigarettes; Eveready Batteries; Evergreen Pictures; Evian Water; Excalibur; Executive Life Insurance; Explore; Fab; Fact; Factory Outlet; Falstaff; Family Fun Centers; Fancy Feast; Fanta; Fantastic Sam's; Farmers Insurance; Fayva; F.B.I; Fedmart; Fred Ferrari; F.H.P. Healthcare; Fidelity Investments; Fiat; Fiesta Palace; Filmland Center; Finlandia Vodka; Fireman's Fund Insurance; First Class Ticket; First Interstate Bank; First National Bank; Firstours; Five Crowns Restaurant; Flakey Jakes; Flamingo [liquor]; Fleischmann's Gin; Flings [underwear]; Fly Mandarin; FM 98; FM 100; Food Rack; Foot Locker.

photCL 488

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Client Billboards: Automobile Club - Boat Show

Visual Materials

Complete list of clients in this box: Automobile Club of Southern California; Aalborg Akvavit; Aaron Bros.; Absolut Vodka; Acura; A & M Records; Academy Awards; Acapulco Restaurant; Acapulco Tourism; Accutron; Acura; Adia; Addidas; Admiral Cruises; Adohr; Adray's; Adventist Health Service; Advertising Council; Aerial View; Aerolineas Argentina; Aerolingus; Aero California; AeroMexico; AeroPeru; Aetna; Africa Heartline; Agree Shampoo; AIDS; Aireloom; Air California; Air Canada; Air Force Reserve; Air France; Air New Zealand; AIWA; Ajax; AKAI; Aladdin; Alaska Air; Alaska Film Co.; Albertsons; Alex Satin Oldsmobile-Mazda; Alka-Seltzer; Alfa Romeo; Alhambra Auto Row; Alitalia Airlines; All American Home Center; All City Paging; Allen & Hanbury; Allied Tires; All-American Fourth of July (1982); All State Savings; Almond Roca; Alpha Beta Market; Alphys; Alpine Cigarettes; Alvarado Hospital; Amaretto Saronna; Amaretto Lazzaroni; AMC Century; AMC Renault Jeep; Americana City Center (1976); American Air; American Air – Richfield; American Lamb Council; American Lights; AMI Claremont; American National Bank; American Savings; Ameritone; Amir; AM-PM Market; AMI; Amorean; Amtrak; ANA Airlines; American Cancer Society; American Boating Jubilee; American Dairy Association; American Express; Anchor Inn; Ancient Age [liquor]; Andersen's Pea Soup; Andersen Window Center; Anheuser-Busch; Annie Green Springs Wine; Anthony's Fish Grotto; Armour; Bacardi Rum [liquor]; Bahia Resort Hotel, San Diego; Bailey's Irish Cream; Baja Highway; Baldwin Homes; Baldwin Park [Dial-A-Ride]; Ballantine Scotch [liquor]; Banco Popular; Bank Americard; Bank of America; Banzai; Barclay [cigarettes]; Barona Indian Bingo; BBDO; Barnes Ministries; Barnett's Grand Café; Baskin Robbins; Jim Beam Bourbon; Bear Creek development; The Bedroom; Beef Council; Beefeaters [liquor]; Bellflower Hospital; Bellflower Mortuary; Bell Helmets; Bell's Scotch; Belmont Park; Ben Bridge; Benchmark [liquor]; Benetton; Benson & Hedges [cigarettes]; Berentzen; Best Foods Mayo; Best; Beverage Bulletin; Beverly Center; Beverly Hills Medical Center; BIF Office Furniture; BF Goodrich; Big Bear Lake; Big Room; Bijan; Biltmore; Bird's Eye; Bisou Bisou; Bit-O-Honey; Black Velvet [liquor]; Black & White Scotch; Bloome, Mark C.; Blue Nun [liquor]; Blue Chip Stamps; Blue Cross; BMW; Boat Show (1980).

photCL 488

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Client Billboards: Radio - Robinsons

Visual Materials

This collection consists of photographs of billboards located in situ primarily in and around Los Angeles and, to a lesser extent, San Diego, from approximately 1930-1996 (bulk 1950-1989). The photographs, which are principally color slides (35mm) and film negatives (both black-and-white and color), were created by Pacific Outdoor Advertising Company (POA) and Gannett Outdoor Company for internal purposes and represent advertising for a wide variety of businesses, consumer products, and services, including beverages (many for beer and liquor); food; cigarettes and tobacco; transportation (especially automobiles, airlines and bus lines); hotels; restaurants; motion pictures; charitable and non-profit organizations, including regional cities and civic campaigns; political candidates for local and state elections; public service announcements (such as air raid and Cold War-related ads); radio and television stations; oil and gasoline companies; cemeteries; clothing companies; department stores; recreational facilities; and other commercial, political, civic, and institutional clients. In addition, there are images related primarily to Pacific Outdoor Advertising (POA) Company operations such as client presentations, billboard production and installation, corporate facilities and the POA helicopter. Aerial views taken throughout Southern California document the various markets in which the company placed signage.

photCL 488

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Client Billboards: Winston - Zenith

Visual Materials

photCL 488

Client Billboards: KOST - McD

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Client Billboards: K - Kool

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Client Billboards: Radio - Robinsons

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