Visual Materials
Client Billboards: Dad's Root Beer - Foot Locker
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Client Billboards: Dad's Root Beer - Early Times
Visual Materials
This collection consists of photographs of billboards located in situ primarily in and around Los Angeles and, to a lesser extent, San Diego, from approximately 1930-1996 (bulk 1950-1989). The photographs, which are principally color slides (35mm) and film negatives (both black-and-white and color), were created by Pacific Outdoor Advertising Company (POA) and Gannett Outdoor Company for internal purposes and represent advertising for a wide variety of businesses, consumer products, and services, including beverages (many for beer and liquor); food; cigarettes and tobacco; transportation (especially automobiles, airlines and bus lines); hotels; restaurants; motion pictures; charitable and non-profit organizations, including regional cities and civic campaigns; political candidates for local and state elections; public service announcements (such as air raid and Cold War-related ads); radio and television stations; oil and gasoline companies; cemeteries; clothing companies; department stores; recreational facilities; and other commercial, political, civic, and institutional clients. In addition, there are images related primarily to Pacific Outdoor Advertising (POA) Company operations such as client presentations, billboard production and installation, corporate facilities and the POA helicopter. Aerial views taken throughout Southern California document the various markets in which the company placed signage.
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Client Billboards: K - Kool
Visual Materials
Partial list (not complete) of clients in this box: KABC television; Kamchatka Vodka; KBEST 95 FM; Kent [cigarettes]; Kern's; KHJ-TV television; KIIS FM radio; KLAC 570 AM radio; KLM Airlines; KNX 1070 radio; Kool [cigarettes]
photCL 488
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Client Billboards: Automobile Club - Boat Show
Visual Materials
Complete list of clients in this box: Automobile Club of Southern California; Aalborg Akvavit; Aaron Bros.; Absolut Vodka; Acura; A & M Records; Academy Awards; Acapulco Restaurant; Acapulco Tourism; Accutron; Acura; Adia; Addidas; Admiral Cruises; Adohr; Adray's; Adventist Health Service; Advertising Council; Aerial View; Aerolineas Argentina; Aerolingus; Aero California; AeroMexico; AeroPeru; Aetna; Africa Heartline; Agree Shampoo; AIDS; Aireloom; Air California; Air Canada; Air Force Reserve; Air France; Air New Zealand; AIWA; Ajax; AKAI; Aladdin; Alaska Air; Alaska Film Co.; Albertsons; Alex Satin Oldsmobile-Mazda; Alka-Seltzer; Alfa Romeo; Alhambra Auto Row; Alitalia Airlines; All American Home Center; All City Paging; Allen & Hanbury; Allied Tires; All-American Fourth of July (1982); All State Savings; Almond Roca; Alpha Beta Market; Alphys; Alpine Cigarettes; Alvarado Hospital; Amaretto Saronna; Amaretto Lazzaroni; AMC Century; AMC Renault Jeep; Americana City Center (1976); American Air; American Air – Richfield; American Lamb Council; American Lights; AMI Claremont; American National Bank; American Savings; Ameritone; Amir; AM-PM Market; AMI; Amorean; Amtrak; ANA Airlines; American Cancer Society; American Boating Jubilee; American Dairy Association; American Express; Anchor Inn; Ancient Age [liquor]; Andersen's Pea Soup; Andersen Window Center; Anheuser-Busch; Annie Green Springs Wine; Anthony's Fish Grotto; Armour; Bacardi Rum [liquor]; Bahia Resort Hotel, San Diego; Bailey's Irish Cream; Baja Highway; Baldwin Homes; Baldwin Park [Dial-A-Ride]; Ballantine Scotch [liquor]; Banco Popular; Bank Americard; Bank of America; Banzai; Barclay [cigarettes]; Barona Indian Bingo; BBDO; Barnes Ministries; Barnett's Grand Café; Baskin Robbins; Jim Beam Bourbon; Bear Creek development; The Bedroom; Beef Council; Beefeaters [liquor]; Bellflower Hospital; Bellflower Mortuary; Bell Helmets; Bell's Scotch; Belmont Park; Ben Bridge; Benchmark [liquor]; Benetton; Benson & Hedges [cigarettes]; Berentzen; Best Foods Mayo; Best; Beverage Bulletin; Beverly Center; Beverly Hills Medical Center; BIF Office Furniture; BF Goodrich; Big Bear Lake; Big Room; Bijan; Biltmore; Bird's Eye; Bisou Bisou; Bit-O-Honey; Black Velvet [liquor]; Black & White Scotch; Bloome, Mark C.; Blue Nun [liquor]; Blue Chip Stamps; Blue Cross; BMW; Boat Show (1980).
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Client Billboards: Bob's Big Boy - Carnation
Visual Materials
Complete list of clients in this box: Bob's Big Boy; Body Tender Soap; Bohemia Beer; Boll Weevil [burgers]; Bombay Gin; Bon Bon; Books on Tape; Bookstar; Bounty; Bozzani Pontiac; Brea Mall; Brecht BMW; Brentwood Savings; Breuners; Breyers; Bridgestone Tires; Bright [cigarettes], at Sunset and La Cienega; Brisa Beer; British Airways; Brittania; Broadmoor Homes; Broadway Department Stores; Brock Homes; Brockmeyer Ice Cream; Brooks [activewear]; Brown Derby [chefs and waiters in front of billboard]; Brown Forman - Marines; Brown and Haley; The Bryman School; Bubble-Up; Budget Gourmet; Budget Insulation; Budweiser; Bugle Boy; Buick; Builders Discount; Burger King; Busch Gardens (1975); Butcher's Blend; Bushmills [liquor]; Buzz Magazine; Cabin Still Bourbon; Cable Vision; Cabo San Lucas; C&C Cola; Cadillac; Caesar's Palace; Caliber Motors; California Angeles Experience; California Avocado Board; California Care/Blue Cross; California Commerce Bank; California Dental Association; California Department of Conservation; California Egg Commission; California Health Services; California Fair Plan; California Federal Savings & Loan; California Grocers Association; California Highway Patrol; California Honey Advisory Board; California Lottery; California Medical Center; California Medicine Show; California Milk Advisory Board; California Milk Council; California Museum of Science and Industry; California #1 in USA; California Pools & Spas; California Slim; California Strawberries; California Summer Fruits; California 500; Cal-Trans; Caliente; Cal-Stores; Calvert Scotch; Calvin Klein; Cal-X Fun Spas; Cambridge [cigarettes]; Camel [cigarettes]; Campbell Ford; Campbell's Soup; Camp Beverly Hills; Canada Dry; Canada House; Canadian Club [liquor]; Canadian Mist [liquor]; Canoe for Men; Canton Liqueur; Capitol Records; Capri Cigarettes; Capri; Captain's Broiler; Cap'n Kids Gallery; Captain Coupon; Captain Morgan Rum; Car Country Carlsbad; Car Search; Care Free Gum; Caribou Records; Carlsberg Beer; Carl Burger's Dodge; Carl's Jr; Carlos Murphy's; Carlton [cigarettes]; Carmel Del Mar (New Homes); Carnation.
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Client Billboards: U - Win
Visual Materials
Partial list (not complete) of clients in this box: UCLA; Union Carpenters and Contractors; United Teachers L.A.; United States Armed Forces [various branches]; Universal Pictures/Studios; United States Census 1990; US West Cellular; UTA Airlines; Utah; Vantage [cigarettes]; Velvet Turtle [restaurant]; Virginia Slims [cigarettes]; Volkswagen; Vons; Warner Bros.; Weight Watchers; Wells Fargo; Western Airlines; Whirlpool.
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Client Billboards: McK - O
Visual Materials
Partial list (not complete) of clients in this box: Merit [cigarettes]; Mervyn's; Metropolitan Water District; Mexicana; Michelob; Miller Beer; More [cigarettes]; Motown; Mount Sinai Memorial Park; Myers Rum; NBC; Newport [cigarettes]; Newsweek; Nike; Nissan; Northrop [aerospace]; Now [cigarettes]; Nucoa [margarine]; Nuprin; Old Grandad [liquor]; Oldsmobile; Ole's [hardware store]; Orange County Register; Out Patient Center, Huntington Beach.
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