Visual Materials
"Approach" views of billboards - Los Angeles: Street names A - N
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"Approach" views of billboards - Los Angeles: Street names O - W
Visual Materials
Ocean and Lime Olympic and Arapahoe Olympic and Barendo Olympic and Bronson Olympic and Cloverfield Olympic and Flower Olympic and Genesee (2) Olympic and Grammercy Olympic and Grandview Olympic and Hoover Olympic and Magnolia Olympic and New Hampshire Olympic and Norton Olympic and Olive Olympic and San Vincente Olympic and 21st Olympic and Vermont Olympic and Westwood Olympic and Wilton Pacific Coast Highway and Atlantic Pacific Coast Highway and 8th Pacific Coast Highway and Florence Pacific Coast Highway and Senator Pacific Coast Highway and 22nd Pasadena Freeway and Glenarm Peck and Ramona Pico and Alvarado Pico and Beverly Drive Pico and Beverly Place Pico and Bundy Pico and Clark Pico and Flower Pico and Hauser Pico and Mullen Pico and Orange Drive Pico and Roxbury Pico and Small Pomona Freeway and Azusa Pomona Freeway and Hatcher (6) Pomona Freeway and San Gabriel Freeway (6) Pomona Freeway and Water (6) Reseda and Kittridge Reseda and Ventura Riverside and Iowa (2) Robertson and Pico Roscoe and Noble Rosecrans and Crenshaw Rosemead and Bruin Rosemead and Colorado (2) Rosemead and Foothill Rosemead and Garvey (2) Rosemead and Longden Rosemead and Rush (2) S – Santa Ana Freeway Santa Ana Freeway and Artesia (2) Santa Ana Freeway and Church (2) Santa Ana Freeway and Fetterly (2) Santa Ana Freeway and Garfield (2) Santa Ana Freeway and Greenwood (2) Santa Ana Freeway and Indiana (2) S – San Bernardino Freeway San Bernardino Freeway and Gilman (2) San Bernardino Freeway and Herbert (2) San Bernardino Freeway and Indiana (3) San Bernardino Freeway and Marengo San Bernardino Freeway – Spec. S – San Diego Freeway San Diego Freeway and Carson (2) San Diego Freeway and Alameda San Diego Freeway and Atlantic San Diego Freeway and Century (2) San Diego Freeway and Compton (4) San Diego Freeway and Lucerne (2) San Diego Freeway and Main (4) San Diego Freeway and Vermont San Diego Freeway and Wilmington (3) S – San Fernando Road San Fernando Road and Central San Fernando Road and Pacific S – San Gabriel Freeway San Gabriel Freeway and Live Oak (2) San Gabriel Freeway and Lower Azusa (5) San Gabriel Freeway and Peck (4) San Gabriel Freeway and Pomona Freeway San Gabriel Freeway and Rose Hills San Gabriel Freeway (2) San Gabriel Freeway and Workmill Road Santa Barbara and Broadway Santa Monica Blvd and Avenue of the Stars Santa Monica Blvd and Bentley (4) Santa Monica Blvd and Highland Santa Monica Blvd and La Cienega (2) Santa Monica Blvd and Manning (2) Santa Monica Blvd and Rochester (2) Santa Monica Blvd and Roycroft Santa Monica Blvd and Sepulveda Santa Monica Blvd and Westbourne Sepulveda and Century (3) Sepulveda and Devonshire Sepulveda and Interceptor (3) Sepulveda and Parthenia Sepulveda and Santa Monica Sherman Way Sherman Way and De Soto Sherman Way and Deering Sherman Way and Laurel Canyon Sherman Way and Radford Sherman Way and Reseda Sierra Madre and Foothill Sixth and Alexandria Sixth and Alvarado Sixth and Fairfax Sixth and Normandie (2) Sixth and St. Andrews Slauson and Downey Road Slauson and Fairfax (2) Slauson and La Brea Slauson and Morgan Soto and Eighth Spring and Bellflower Spring and Third (2) Sunset and Alta Loma (2) Sunset and Argyle Sunset and Bronson (2) Sunset and Glendale Sunset and Harper Sunset and Hayworth Sunset and Highland Sunset and Horn Sunset and Holloway for Presentation Books, 1971 (2) Sunset and Ivar (2) Sunset and King's Road Sunset and La Brea Sunset and Laurel Sunset and Queens Sunset and Quintero Sunset and Selma Sunset and Sherbourne (3) Sunset and Sweetzer (2) Third and Gardner (4) Topanga Canyon and Nordhoff Topanga Canyon and Marilla Valley and Hacienda (2) Valley and Temple City Boulevard Van Nuys and Addison Van Nuys and Burbank (2) Van Nuys and Chandler Van Nuys and Delano Van Nuys and Keswick Van Nuys and Novice Van Nuys and Wyandotte Ventura and Laurel Terrace Ventura and Fairway Ventura and Balboa Ventura and Gaviota Ventura and Radford Ventura and Van Nuys Ventura and Wilbur (3) Ventura and Winnetka Ventura and Woodley Ventura and Zelzah Vermont and Exposition Vermont and Florence Vermont and S. Hollywood Vermont and Sunset Vermont and Third (2) Victory and Babcock Victory and Cedros (2) Victory and Clybourne Victory and Goodland Victory and Lankershim Victory and Matilija Victory and Topanga Canyon Victory and Van Nuys Vine and DeLongpre Vine and Willoughby Washington and Hoover Western and 259th Western and La Mirada (2) Western and Lexington Western and Sixth Westminster and Harbor Westwood and Wilkins Whittier and Bogardus Whittier and Colima Whittier and First Whittier and Magnolia Whittier and Mills Whittier and Koopmans Whittier and Santa Gertrudes Willow and Fashion Willow and Long Beach Freeway Wilshire and Bixel, 1960, 1974 Wilshire and Bonnie Brae, 1969, 1975 Wilshire and Bundy Wilshire and Commonwealth Wilshire and Highland, 1961, 1974, 1976 Wilshire and Fairfax, 1967, 1970 Wilshire and Francisco Wilshire and Kinsley, 1965, 1970 Wilshire and La Brea, 1964, 1969 Wilshire and McCarthy Vista, 1964, 1965 Wilshire and Norton Wilshire and Shatto Wilshire and Sweetzer Wilshire and Union Place (2), 1964 Wilshire and Westwood, 1970, 1972 Wilshire and Wilton, 1969, 1972, 1975 Wilshire and Witmer 3960 Wilshire Blvd.
photCL 488
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"Approach" views of billboards - Los Angeles: Misc
Visual Materials
This collection consists of photographs of billboards located in situ primarily in and around Los Angeles and, to a lesser extent, San Diego, from approximately 1930-1996 (bulk 1950-1989). The photographs, which are principally color slides (35mm) and film negatives (both black-and-white and color), were created by Pacific Outdoor Advertising Company (POA) and Gannett Outdoor Company for internal purposes and represent advertising for a wide variety of businesses, consumer products, and services, including beverages (many for beer and liquor); food; cigarettes and tobacco; transportation (especially automobiles, airlines and bus lines); hotels; restaurants; motion pictures; charitable and non-profit organizations, including regional cities and civic campaigns; political candidates for local and state elections; public service announcements (such as air raid and Cold War-related ads); radio and television stations; oil and gasoline companies; cemeteries; clothing companies; department stores; recreational facilities; and other commercial, political, civic, and institutional clients. In addition, there are images related primarily to Pacific Outdoor Advertising (POA) Company operations such as client presentations, billboard production and installation, corporate facilities and the POA helicopter. Aerial views taken throughout Southern California document the various markets in which the company placed signage.
photCL 488
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"Approach" views of billboards - Los Angeles
Visual Materials
Street-level views of various billboards at a distance, as seen on "approach" by a driver. These scenes show billboards in city settings along major streets and freeways, and often include automobiles and businesses.
Subseries A
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"Approach" views of billboards - San Diego: Misc
Visual Materials
This collection consists of photographs of billboards located in situ primarily in and around Los Angeles and, to a lesser extent, San Diego, from approximately 1930-1996 (bulk 1950-1989). The photographs, which are principally color slides (35mm) and film negatives (both black-and-white and color), were created by Pacific Outdoor Advertising Company (POA) and Gannett Outdoor Company for internal purposes and represent advertising for a wide variety of businesses, consumer products, and services, including beverages (many for beer and liquor); food; cigarettes and tobacco; transportation (especially automobiles, airlines and bus lines); hotels; restaurants; motion pictures; charitable and non-profit organizations, including regional cities and civic campaigns; political candidates for local and state elections; public service announcements (such as air raid and Cold War-related ads); radio and television stations; oil and gasoline companies; cemeteries; clothing companies; department stores; recreational facilities; and other commercial, political, civic, and institutional clients. In addition, there are images related primarily to Pacific Outdoor Advertising (POA) Company operations such as client presentations, billboard production and installation, corporate facilities and the POA helicopter. Aerial views taken throughout Southern California document the various markets in which the company placed signage.
photCL 488
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Client Billboards: Bob's Big Boy - Carnation
Visual Materials
Complete list of clients in this box: Bob's Big Boy; Body Tender Soap; Bohemia Beer; Boll Weevil [burgers]; Bombay Gin; Bon Bon; Books on Tape; Bookstar; Bounty; Bozzani Pontiac; Brea Mall; Brecht BMW; Brentwood Savings; Breuners; Breyers; Bridgestone Tires; Bright [cigarettes], at Sunset and La Cienega; Brisa Beer; British Airways; Brittania; Broadmoor Homes; Broadway Department Stores; Brock Homes; Brockmeyer Ice Cream; Brooks [activewear]; Brown Derby [chefs and waiters in front of billboard]; Brown Forman - Marines; Brown and Haley; The Bryman School; Bubble-Up; Budget Gourmet; Budget Insulation; Budweiser; Bugle Boy; Buick; Builders Discount; Burger King; Busch Gardens (1975); Butcher's Blend; Bushmills [liquor]; Buzz Magazine; Cabin Still Bourbon; Cable Vision; Cabo San Lucas; C&C Cola; Cadillac; Caesar's Palace; Caliber Motors; California Angeles Experience; California Avocado Board; California Care/Blue Cross; California Commerce Bank; California Dental Association; California Department of Conservation; California Egg Commission; California Health Services; California Fair Plan; California Federal Savings & Loan; California Grocers Association; California Highway Patrol; California Honey Advisory Board; California Lottery; California Medical Center; California Medicine Show; California Milk Advisory Board; California Milk Council; California Museum of Science and Industry; California #1 in USA; California Pools & Spas; California Slim; California Strawberries; California Summer Fruits; California 500; Cal-Trans; Caliente; Cal-Stores; Calvert Scotch; Calvin Klein; Cal-X Fun Spas; Cambridge [cigarettes]; Camel [cigarettes]; Campbell Ford; Campbell's Soup; Camp Beverly Hills; Canada Dry; Canada House; Canadian Club [liquor]; Canadian Mist [liquor]; Canoe for Men; Canton Liqueur; Capitol Records; Capri Cigarettes; Capri; Captain's Broiler; Cap'n Kids Gallery; Captain Coupon; Captain Morgan Rum; Car Country Carlsbad; Car Search; Care Free Gum; Caribou Records; Carlsberg Beer; Carl Burger's Dodge; Carl's Jr; Carlos Murphy's; Carlton [cigarettes]; Carmel Del Mar (New Homes); Carnation.
photCL 488
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Los Angeles Streets and General Views
Visual Materials
The collection consists of 3511 photographs, negatives and ephemeral items circa 1850s-1982 covering a wide breadth of subject matter. The collection includes images of Los Angeles streets and city views; neighborhoods (including Olvera Street, the Plaza, and Chinatown); Los Angeles office buildings and blocks, municipal buildings and facilities (including city halls, court houses, federal buildings, and postal facilities); Los Angeles County communities (including Culver City; Beverly Hills; Watts; Compton; the Hollywood/Cahuenga area; Mt. Washington; Redondo Beach; Hermosa Beach; Venice Beach; Santa Monica; San Pedro; Wilmington; Long Beach; Burbank; Glendale and the San Fernando Valley; Pasadena and the San Gabriel Valley; Avalon and Santa Catalina Island); San Gabriel and San Bernardino Mountains; San Diego, Orange, Riverside, San Bernardino, and San Francisco Counties; Los Angeles County homes, residential buildings, and gardens; Los Angeles parks; Los Angeles, Orange, and Riverside County schools, colleges and universities; Los Angeles County churches and synagogues; Los Angeles area country clubs; hotels and theaters in Los Angeles, Riverside, San Diego, San Bernardino Counties, and the city of San Francisco; and Los Angeles County department stores, newspaper buildings, storefronts, and restaurants. General subjects represented in the collections include industry and manufacturing (including iron and steelworks; brick and terracotta; the motion picture industry; and the clothing trade); agriculture; mining and other extractive industries; infrastructure (including dams and roads, and photographs taken for Caltrans documenting the construction of the Pasadena Freeway, also known as the Arroyo Seco Historic Parkway); water and power (including photographs depicting the irrigation of the San Fernando Valley in the 1910s); transportation; sports and leisure activities (including images depicting the 1932 Olympics in Los Angeles); fairs and expositions (including trade and industrial fairs; the Panama Pacific Exposition; the California Pacific International Exposition; the Lewis and Clark Centennial Exposition; and the Alaska-Yukon-Pacific Exposition); fiestas and parades (including the Fiesta de Los Angeles, the Fiesta de las Flores, and the Pasadena Tournament of Roses), circuses and circus wagons; missions in California, the Southwest United States, and Mexico; and California adobes and ranchos. Miscellaneous images include national and state parks; the California Gold Rush and mining towns; the armed forces in California; native and indigenous culture; local flora, including trees; unidentified people; unidentified scenery; documents; maps; and a small grouping of ephemera pertaining to the Wilshire Boulevard Miracle Mile. The collection includes photographs produced by 141 identified photographic studios, photographers, and publishers including Blanchard; Cromwell and Westervelt; Frasher's Studio; Garden City Foto; Harold W. Grieve, T.E. Hecht; William Henry Hill; Keystone Photo Service; Luckhaus; Charles F. Lummis; F.H. Maude; Harold Parker; Putnam Studios; F.H. Rogers; Julius Shulman; Spence Airplane Photos; Stagg; A. Sturtevant; Carleton Watkins; and "Dick" Whittington Studio. There are also photographs made by or for companies including American Trona Corporation; Douglas Aircraft; Estelle Mines Corporation; Metro-Goldwyn-Mayer; Paramount Pictures; Selznick International Pictures; Studebaker Corporation; Union Pacific Railroad; and United Artists. Images produced and compiled by the Federal Writers' Project Southern and Northern California branches include photographs by Viroque Baker, Horace Bristol, Burton Burt, Fred William Carter, Fred R. Dapprich, Luckhaus Studios, Julius Shulman, and Art Streib.
photCL 400 volume 1