"Approach" views of billboards

This series contains black-and-white negatives (some with accompanying prints) documenting street and highway locations of client billboards in the Los Angeles region and, to a lesser extent, San Diego, 1960s to 1980s. Pacific Outdoor Advertising and Gannett Outdoor Co. used the terminology "Approach" (abbreviated APPR on negative envelopes) to describe the street-level view of a billboard as seen on "approach" by a driver. The companies often shot sequences of 2-5 images to capture various distance sight lines of an approaching billboard. This is the only collection series that notes specific intersections and major thoroughfares, freeways, and streets along which billboards appear. Locations as indicated on negative envelopes have been transcribed below only for boxes 89-90.