"Approach" views of billboards - Los Angeles

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  "Approach" views of billboards - San Diego

  Visual Materials

  Street-level views of various billboards at a distance, as seen on "approach" by a driver. These scenes show billboards in city settings along major streets and freeways, and often include automobiles and businesses.

  Subseries B

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  "Approach" views of billboards

  Visual Materials

  This series contains black-and-white negatives (some with accompanying prints) documenting street and highway locations of client billboards in the Los Angeles region and, to a lesser extent, San Diego, 1960s to 1980s. Pacific Outdoor Advertising and Gannett Outdoor Co. used the terminology "Approach" (abbreviated APPR on negative envelopes) to describe the street-level view of a billboard as seen on "approach" by a driver. The companies often shot sequences of 2-5 images to capture various distance sight lines of an approaching billboard. This is the only collection series that notes specific intersections and major thoroughfares, freeways, and streets along which billboards appear. Locations as indicated on negative envelopes have been transcribed below only for boxes 89-90.

  Series 2

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  "Approach" views of billboards - Los Angeles: Misc

  Visual Materials

  This collection consists of photographs of billboards located in situ primarily in and around Los Angeles and, to a lesser extent, San Diego, from approximately 1930-1996 (bulk 1950-1989). The photographs, which are principally color slides (35mm) and film negatives (both black-and-white and color), were created by Pacific Outdoor Advertising Company (POA) and Gannett Outdoor Company for internal purposes and represent advertising for a wide variety of businesses, consumer products, and services, including beverages (many for beer and liquor); food; cigarettes and tobacco; transportation (especially automobiles, airlines and bus lines); hotels; restaurants; motion pictures; charitable and non-profit organizations, including regional cities and civic campaigns; political candidates for local and state elections; public service announcements (such as air raid and Cold War-related ads); radio and television stations; oil and gasoline companies; cemeteries; clothing companies; department stores; recreational facilities; and other commercial, political, civic, and institutional clients. In addition, there are images related primarily to Pacific Outdoor Advertising (POA) Company operations such as client presentations, billboard production and installation, corporate facilities and the POA helicopter. Aerial views taken throughout Southern California document the various markets in which the company placed signage.

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  Gannett Outdoor: Client Billboards, A - T

  Visual Materials

  Also includes "Approach" views, political billboards, motion pictures, and operational photographs.

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  Client billboards

  Visual Materials

  This series contains photographs of client billboards created by Pacific Outdoor Advertising Company primarily in the Los Angeles region (and to a lesser extent San Diego) between 1930 and 1979, and by Gannett Outdoor Co. 1980 through 1996. While most of the billboards are photographed in situ, location information – such as specific cities and streets – is rarely noted. For images containing billboards with street information, see Series 2: "Approach" views.

  Series 1

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  "Approach" views of billboards - Los Angeles: Street names A - N

  Visual Materials

  Artesia and Hawthorne, 4/3/1973 Alosta and 5th Arrow and Barranca Arroyo and Cordova Arroyo Parkway and Bellevue Artesia Freeway and Cherry Atlantic and Pomona Atlantic and Rosecrans Atlantic and 33rd Atlantic and Telegraph Rd. Atlantic and Union Pacific Azusa and Valley Balboa and Saticoy Balboa and Ventura SE Baldwin and Lower Azusa Road Beach Blvd and Garden Grove Blvd Beach Blvd and La Mirada Beach Blvd and 19th Beverly and Alvarado Beverly and Fairfax Beverly and La Cienega (3 envelopes) Beverly and La Jolla Beverly and Robertson Beverly and Westmoreland Bolsa and Brookhurst Bristol and Alton NE Bristol and Baker (2 envelopes) Brookhurst and Lincoln Century and Bellanca (4) Cahuenga and Yucca Centinela and Washington Century and Aviation Century and Felton (2) Century and Hoover Century and La Cienega (2) Cherry Ave. and San Diego Freeway NW Cherry and Spring Colorado and Brand Colorado W/O College View Colorado and College View Colorado and Quigley (2) Colorado and Verdugo Colorado and Walnut Crenshaw and Adams (2) Crenshaw and Country Club (2) Crenshaw and Homeland Crenshaw and 71st Crenshaw and Vernon Devonshire and Zelzah "E" Street Inland Center (2) 8th and Hoover Euclid and Lincoln N/E 5th and San Pedro Fairfax and Pico Fairview and 5th (2) Federal and College Figueroa and 7th Figueroa and 11th (2) Figueroa and 61st Figueroa and Olympic Figueroa and Pico Figueroa and Temple N/W Firestone and Alameda Firestone and Atlantic Firestone and Compton (2) 1st and Hathaway 1st and Harbor Florence and Vermont (2) Foothill and San Gabriel Freeway Foothill and Junction of 4th and 5th Foothill and Mountain Foothill and Valaho Foothill Freeway and 605 Freeway Foothill Freeway and Irwindale (4) Garden Grove and Gilbert Garden Grove and Mag. Garey and Alvarado Glendale and Acacia Harbor Blvd. and Riv. Freeway Harbor Blvd E/L S/O Warner Harbor and Bernhard Harbor and Bolsa Harbor and Heil (4) Harbor and Sepulveda (3) Harbor Fwy and San Diego Freeway (2) Hacienda and Abbey Hacienda and Valley (2) Highland and Franklin Highland and Hollywood Hill and Bernard (2) Highland and Sunset Hollywood and Bronson Hollywood and Highland Hollywood and Rodney Hollywood and Vermont Huntington and Collis Huntington and Crown Heaven Huntington and Fish Canyon Huntington and Harriman Huntington and Monterey Huntington and Portola SW Huntington and Rosemead Hawthorne and Emerald Hawthorne and 106th Highland and D Katella and Douglas Sunset and Larrabee (2) La Brea and Beverly La Brea and Centinela S/W (2) La Brea and Edgewood La Brea and Olympic La Brea and Overhill Drive La Brea and Stocker La Brea and N. Wilshire La Brea and Wilshire (2) La Brea and Centinela La Cienega and Adams La Cienega and Fairfax (2) La Cienega and Beverly La Cienega and Jefferson La Cienega and Packard La Cienega and Pico La Cienega and Rodeo La Cienega and San Vincente La Cienega and Sawyer (2) La Cienega and Whitworth Lake and S. Orange Grove Lakewood and Garden Dale Lakewood and Hardwick (2) Lakewood and South La Tisera and Centinela Laurel Canyon and Roscoe Laurel Canyon and Victory Lincoln and Brockhurst Lincoln and Dale Lincoln and 83rd Lincoln and Harrison Lincoln and La Tijera (2) Long Beach Boulevard and Anaheim Long Beach Freeway and Atlantic (5) Long Beach Freeway and Carson (2) Long Beach Freeway and Del Amo (5) Long Beach Freeway and Firestone Long Beach Freeway and Gage Long Beach Boulevard and Long Beach Freeway (3) Long Beach Freeway and Rosecrans (2) Long Beach Freeway and Slauson (3) Long Beach Freeway and Southern (3) Long Beach Boulevard and 23d Long Beach Freeway and Washington (2) Manchester and Budlong Magnolia and Ford Magnolia and Claybourne Main and Atlantic Main and Broadway Main and 3rd Manchester and Glasgow (2) Manchester and Lincoln Manchester and Olive NE Manchester and Osage Manchester and Tamarack Market and 12th Melrose and Larchmont Melrose and Vista Mission and Macy (2) Mission and Pontiac Mission and Golden State Freeway (2) Mission and Valley Newport Freeway and Edinger (3) Newport Freeway and Industrial (3) Newport Freeway and S. Macarthur Newport Freeway and 17th Newport Freeway and 16th (2) 9th and Figueroa 9th and Main

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