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    Memorandum

    Manuscripts

    Twenty-five memos and correspondence comprising 91 pages, pertaining to Times' Classified and Display Advertising Departments. Included are memoranda concerning an employee survey along with the results for the Classified Department, revenue history, Santa Clarita/Antelope Valley section of the paper; incentives, a Display Advertising Digest concerning the departments reorganization, and a letter addressed to Times Employees of 2081.

    mssLAT

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    Departments - Display Advertising

    Manuscripts

    Approx. 25 items. Materials include: articles from Among Ourselves; 4/28/1989 Management Bulletin on reorganization of Display Advertising; undated "Review of the (LAT) Selective Saturation Program"; (LAT) Display Advertising Dept. - "Functional" Organization Chart - 1958"; "Orange County 10 Year Forecast, 1970-1980"; LAT Display Ad Depth Chart, 2 cps. (1979); LAT Retail Display Rates...1973-1982; reports on ad linage; article, Los Angeles magazine, 3/1977, "Can the 'Times' ad censors cope with the new morality?"; 46-pp. "Guide to the (LAT) Display Advertising Department [w/ employee photos]." 3/22/1985; February 1989 edition of "Display Advertising Digest;" etc.

    mssLAT

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    Lester, Frank

    Manuscripts

    Approx. 12 items: clips, tear sheets and "Ad Count" reports for LAT and Examiner ; 3 sheet article copy, Reader's Digest, 1/1972, "How to write a good want ad" ; letter, 11/1/1973, to LAT Classified Ad Manager from Dennis Leslie, a producer for National Public Radio, providing a sort of testimonial to the value of LAT's classified ads ; 17-pp. transcript of "Interview with Frank Lester, Director of Classified Advertising," 11/13/1973.

    mssLAT

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    Advertising Department

    Manuscripts

    The Advertising Department was responsible for advertisements within the newspaper, including classified ads and advertising supplements. (The Promotion Department was responsible for advertising the newspaper itself.) Date range for the series is 1911-1994, with a bulk of the material dating from 1930-1994.

    mssLAT

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    Display Advertising Digest

    Manuscripts

    2 items: issues of Display Advertising Digest for 1987 - January and April. This publication featured Display Advertising Department news, charts and related information.

    mssLAT

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    Display Advertising Digest

    Manuscripts

    1 item: spiral bound (black cover) issues of Display Advertising Digest for 1974. This publication featured Display Advertising Department news, charts and related information.

    mssLAT