Manuscripts

Periodicals

Description: Bound volumes of Ad Notes and Display Advertising Digest, the weekly Classified Advertising and Display Advertising Department periodicals, highlighting department news, financial figures, and other departmental information. Date range is 1960-1994.
Type: Manuscripts(Opens in new tab)
Date: 1960-1994
Call number: mssLAT
Creator: Los Angeles Times (Firm)(Opens in new tab)
Provenance: The Los Angeles Times,
Restrictions: Open for use by qualified researchers and by appointment. Please contact Reader Services at the Huntington Library for more information.
Rights: The Huntington Library does not require that researchers request permission to quote from or publish images of this material, nor does it charge fees for such activities. The responsibility for identifying the copyright holder, if there is one, and obtaining permission rests with the researcher.

Memorandum

Manuscripts

Twenty-five memos and correspondence comprising 91 pages, pertaining to Times' Classified and Display Advertising Departments. Included are memoranda concerning an employee survey along with the results for the Classified Department, revenue history, Santa Clarita/Antelope Valley section of the paper; incentives, a Display Advertising Digest concerning the departments reorganization, and a letter addressed to Times Employees of 2081.

mssLAT

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Departments - Display Advertising

Manuscripts

Approx. 25 items. Materials include: articles from Among Ourselves; 4/28/1989 Management Bulletin on reorganization of Display Advertising; undated "Review of the (LAT) Selective Saturation Program"; (LAT) Display Advertising Dept. - "Functional" Organization Chart - 1958"; "Orange County 10 Year Forecast, 1970-1980"; LAT Display Ad Depth Chart, 2 cps. (1979); LAT Retail Display Rates...1973-1982; reports on ad linage; article, Los Angeles magazine, 3/1977, "Can the 'Times' ad censors cope with the new morality?"; 46-pp. "Guide to the (LAT) Display Advertising Department [w/ employee photos]." 3/22/1985; February 1989 edition of "Display Advertising Digest;" etc.

mssLAT

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Lester, Frank

Manuscripts

Approx. 12 items: clips, tear sheets and "Ad Count" reports for LAT and Examiner ; 3 sheet article copy, Reader's Digest, 1/1972, "How to write a good want ad" ; letter, 11/1/1973, to LAT Classified Ad Manager from Dennis Leslie, a producer for National Public Radio, providing a sort of testimonial to the value of LAT's classified ads ; 17-pp. transcript of "Interview with Frank Lester, Director of Classified Advertising," 11/13/1973.

mssLAT

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Advertising Department

Manuscripts

The Advertising Department was responsible for advertisements within the newspaper, including classified ads and advertising supplements. (The Promotion Department was responsible for advertising the newspaper itself.) Date range for the series is 1911-1994, with a bulk of the material dating from 1930-1994.

mssLAT

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Display Advertising Digest

Manuscripts

2 items: issues of Display Advertising Digest for 1987 - January and April. This publication featured Display Advertising Department news, charts and related information.

mssLAT

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Display Advertising Digest

Manuscripts

1 item: spiral bound (black cover) issues of Display Advertising Digest for 1974. This publication featured Display Advertising Department news, charts and related information.

mssLAT

Periodicals

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Memorandum

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