Manuscripts

Lester, Frank

Description: Approx. 12 items: clips, tear sheets and "Ad Count" reports for LAT and Examiner ; 3 sheet article copy, Reader's Digest, 1/1972, "How to write a good want ad" ; letter, 11/1/1973, to LAT Classified Ad Manager from Dennis Leslie, a producer for National Public Radio, providing a sort of testimonial to the value of LAT's classified ads ; 17-pp. transcript of "Interview with Frank Lester, Director of Classified Advertising," 11/13/1973.
Type: Manuscripts(Opens in new tab)
Date: 1972 - 1973
Call number: mssLAT
Creator: Los Angeles Times (Firm)(Opens in new tab)
Provenance: The Los Angeles Times,
Restrictions: Open for use by qualified researchers and by appointment. Please contact Reader Services at the Huntington Library for more information.

Departments - Classified Advertising

Manuscripts

Approx. 20 items: article copy, Among Ourselves, 11/1963, "Classified computer system gets under way"; tear sheet article, The Reader, 6/4/1982, :Lost--Million Lines from Times Class."; various memos dealing with classifieds; personnel policies; rate guidelines; more material on automation of classified dept., 12/1978; 4-pp. script for slide show--headed "FYI"--on the history of classified advertising in general, and specifically the history of ads in LAT; 12-sheet issue of Ad Notes, published "by and for" the (LAT) Classified Ad staff, 5/19/1983; invitations to - 1974 Classified Christmas & Awards Breakfast, 1977 Classified Christmas & Awards Program, Classified's Christmas and Awards Program

mssLAT

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Departments - Classified Advertising - Promotion samples

Manuscripts

9 items. Material includes: advertisement/application form for accident insurance "for Los Angeles Times readers..." (1987); flyer with info. on "new extended Times Classified hours" (1987); tear sheet of ad, "We've put on a new face!" (1983); LAT classified's promo, "Perhaps Dick Tracy can solve...the mystery of the missing circulation." (ca. 1949); tear sheet of LAT ad, "the classified advertising picture for 10 months of 1938..."; booklet, "Your guide to Los Angeles Area streets and recreation" (1966); 2 other tear sheets of ads, 1966-1969; ad/poster, "Jubilee 1984 (1/1/1984) - unfolds to approx. 2' x 3';

mssLAT

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Departments - Promotion and Public Relations - Classified Advertising Promotion

Manuscripts

2 items: glossy black LAT logo folder containing example of LAT "Timely Bulletin," several sheets with copies of LAT classified ads of various kinds, sample of Sunday comics pages headed with ad for Times Classifieds, etc. (all 1980); single page flyer, headed "Announce your good news today!" - providing info for LAT employees who wish to use free LAT classified space to announce births, engagements, weddings, anniversaries, reunions, etc. (1987-1988)

mssLAT

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Departments - Advertising - Linage - Miscellaneous sources

Manuscripts

Approx. 25 items. Material includes: memos containing data on "media records linage"; data on LAT total advertising linage, 1948-1960; photocopies of LAT stories (and other sources) on the paper's top rankings in ad linage from 1920s through 1960s; detailed memo (7-pp.) on "Rate Analysis," dated 10/14/1981'; 11-pp. report headed "Full run classified comparison - versus prior year [1982-1983, some 1970s and 1960s data incl.]; etc.

mssLAT

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Employees - Lester, Frank

Manuscripts

1 item: official LAT bio of Bert R. Tiffany, no date (dates given in text of bio range from 1939 to 1964.

mssLAT

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Classified Department

Manuscripts

Approx. 40 items - notes, memos, reports and letters related to Classified Department of LAT. Notable names and subjects include: 30+ pp. slide show printouts and presentation text, "Report to Classified on 1989 budget," 11/25/1988, presenter was Jim Tarmann ; Classified staffing ; pricing ; budget meetings ; cost reduction ; special suburban sections ; more.

mssLAT

Lester, Frank

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Departments - Classified Advertising

Departments - Classified Advertising - Promotion samples

Departments - Promotion and Public Relations - Classified Advertising Promotion

Departments - Advertising - Linage - Miscellaneous sources

Employees - Lester, Frank

Classified Department