Manuscripts

Memorandum

Description: Twenty-five memos and correspondence comprising 91 pages, pertaining to Times' Classified and Display Advertising Departments. Included are memoranda concerning an employee survey along with the results for the Classified Department, revenue history, Santa Clarita/Antelope Valley section of the paper; incentives, a Display Advertising Digest concerning the departments reorganization, and a letter addressed to Times Employees of 2081.
Type: Manuscripts(Opens in new tab)
Date: 1985 - 1990
Call number: mssLAT
Creator: Los Angeles Times (Firm)(Opens in new tab)
Provenance: The Los Angeles Times,
Restrictions: Open for use by qualified researchers and by appointment. Please contact Reader Services at the Huntington Library for more information.

Departments - Display Advertising

Manuscripts

Approx. 25 items. Materials include: articles from Among Ourselves; 4/28/1989 Management Bulletin on reorganization of Display Advertising; undated "Review of the (LAT) Selective Saturation Program"; (LAT) Display Advertising Dept. - "Functional" Organization Chart - 1958"; "Orange County 10 Year Forecast, 1970-1980"; LAT Display Ad Depth Chart, 2 cps. (1979); LAT Retail Display Rates...1973-1982; reports on ad linage; article, Los Angeles magazine, 3/1977, "Can the 'Times' ad censors cope with the new morality?"; 46-pp. "Guide to the (LAT) Display Advertising Department [w/ employee photos]." 3/22/1985; February 1989 edition of "Display Advertising Digest;" etc.

mssLAT

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Periodicals

Manuscripts

Bound volumes of Ad Notes and Display Advertising Digest, the weekly Classified Advertising and Display Advertising Department periodicals, highlighting department news, financial figures, and other departmental information. Date range is 1960-1994.

mssLAT

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Miscellaneous

Manuscripts

Approx. 95 - letters, memos, reports and other material. This material covers a wide range of issues of concern to the Classified and Display Advertising departments.

mssLAT

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Miscellaneous

Manuscripts

Approx. 95 - letters, memos, reports and other material. This material covers a wide range of issues of concern to the Classified and Display Advertising departments.

mssLAT

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Organization Charts

Manuscripts

Approx. 30 items: org charts dated between 7/1981 and 12/1981 on LAT overall, Personnel, Classified Advertising, Display Adv., Marketing Research, Orange County facility, (all major departments). Also a small number of memos on related subjects.

mssLAT

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Display Advertising Digest

Manuscripts

2 items: issues of Display Advertising Digest for 1987 - January and April. This publication featured Display Advertising Department news, charts and related information.

mssLAT

Memorandum

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Departments - Display Advertising

Periodicals

Miscellaneous

Miscellaneous

Organization Charts

Display Advertising Digest