Manuscripts
Miscellaneous
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Suburban publishing
Manuscripts
45+ items: memos, rough notes, lengthy reports and other material related to planning and operation of the suburban sections of LAT. Major reports: 8-pp., "SPECIAL SECTIONS - Los Angeles Times Reader Panel, TRP #103" (10/1974) ; 31-pp., "Special Report - Advertising and Media ussues in the 1980s - generated by the changing social climate" (prepared by ... Yankelovich, Skelly and White, Inc.) ; 11-pp., "Suburban expansion - Los Angeles and Orange County Subdivisions," 6/3/1980 ; 11-pp., "Suburban expansion Los Angeles and Orange County Subdivisions - Best Case projection," 7/2/1980 ; 14-pp., "Suburban improvement & expansion - Los Angeles and Orange County Subdivisions," 7/2/1980.
mssLAT
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Miscellaneous materials (1 of 2)
Manuscripts
Approx. 70 items (exact count difficult because much of the material has been bunched and stapled):memos, letters, press releases, reports, tearsheets, and other material related to newspaper marketing and advertising. Major items: 48-pp. commemorative booklet, Los Angeles Sports 200 (1981), published by L.A. Junior Chamber of Commerce ; complete issue of Sales and Marketing Management, 6/1986, 17-pp. (stapled) issue of Display Advertising Digest, 10/1986, an LAT publication ; multi-page report, "Circulation history of the Los Angeles Times Suburban Sections," 6/1972 ; multi-page report, "Territorial history of the Los Angeles TImes Suburban Sections," 6/1972.
mssLAT
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Miscellaneous materials (2 of 2)
Manuscripts
Approx. 70 items (exact count difficult because much of the material has been bunched and stapled):memos, letters, press releases, reports, tearsheets, and other material related to newspaper marketing and advertising. Major items: 48-pp. commemorative booklet, Los Angeles Sports 200 (1981), published by L.A. Junior Chamber of Commerce ; complete issue of Sales and Marketing Management, 6/1986, 17-pp. (stapled) issue of Display Advertising Digest, 10/1986, an LAT publication ; multi-page report, "Circulation history of the Los Angeles Times Suburban Sections," 6/1972 ; multi-page report, "Territorial history of the Los Angeles TImes Suburban Sections," 6/1972.
mssLAT
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Planning Board - LA Times Marketing Research - bound reports
Manuscripts
5 items, five bound reports: "1980 Forecast for Los Angeles Times Planning Board - Vance Stickell" 8/5/1969 ; "Employee Benefit Recommendations for 1970 - 1971 - 1972" (Robert L. Flannes) ; "Dallas Newspaper Situation," a report on Dallas demographics, newspaper circulation and advertising lineage ; "Tucson, Arizona... The Market... Its Media," 2/178/1970 ; "Newsday," 3/2/1970. These reports range in length from 10 to 58-pp.
mssLAT
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"Zones" issues
Manuscripts
Approx. 12 items: large folded map of Greater L.A. Circulation zone boundaries, 1958 ; 14-pp. report, "The Suburban (Zone) Sections of the Los Angeles Times, 1957 - 1966" ; 10-pp. report, "Daily Orange County Zones at Costa Mesa" ; 14-pp. report, "Readership Study of LOS ANGELES SUBURBAN NEWSPAPERS, INC. (8 - 10/1963) by Facts Consolidated" ; multi-page, spiral bound report (yellow cover) - "Suburban Sections Report" (2/1962) ; multi-page spiral bound report (blue cover) - "An analysis of the Suburban Sections with a proposed immediate & extended program, 1963 - 1964" ; more.
mssLAT
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Progress Report
Manuscripts
"Progress Report - Los Angeles Times Press Project September 1, 1980" Report on Orange County Plant expansion.
mssLAT