Opening Hours
Daily: 10 A.M.–5 P.M.
Closed on Tuesdays
1151 Oxford Road
San Marino, CA 91108
Manuscripts
Daily: 10 A.M.–5 P.M.
Closed on Tuesdays
1151 Oxford Road
San Marino, CA 91108
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Manuscripts
3 items. Three oversized sheets showing the entries that won 1st, 2nd, and 3rd Prizes and Honorable Mention in "Times Classified Dept. Ad-writing Contest, 6/1942.
mssLAT
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Manuscripts
Approx. 12 items. Materials include: LAT clip, 9/10/1989, to give example of "Home Price Guide" feature; LAT clip, 2/26/1989, "Expanded section, new editor (Dick Barnes) to debut"; packet (clipped) of several items related to the "doodles" President Franklin Roosevelt did during his presidency that decades later were used as a "guide" to the design of a Naval Medical Center in Maryland (includes 4 glossy photos of Roosevelt), received from Dick Turpin of Real Estate Section in 1975; several LAT articles on re-vamp of Real Estate section, 1989-1990; 10-pp. booklet, (LAT 23rd) Annual Survey of Residential Builders in Southern California (1994). copy of 1st Real Estate Section (Pt. 2, Pg. 1), 6/23/1901, "House and Lot - The Times Weekly Review of Real Estate and Building."
mssLAT
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Manuscripts
3 plastic sleeves, 4 items. Material includes: example of "Adv. Form 1," dated 8/31/1917; tear sheet of ad for "A 5-way service for placing classified ads" (ca. 1932); computer data card as invoice (1980?); LAT memo from Judy Anderson to Lois Markwith, 10/27/1980.
mssLAT
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Manuscripts
1 item. 16-pp. booklet, "Times Classified - 1966 Report to Advertisers." Features line graphs, bar graphs, lists and text explaining the advantages of advertising in LAT.
mssLAT
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Manuscripts
Approx. 20 items: article copy, Among Ourselves, 11/1963, "Classified computer system gets under way"; tear sheet article, The Reader, 6/4/1982, :Lost--Million Lines from Times Class."; various memos dealing with classifieds; personnel policies; rate guidelines; more material on automation of classified dept., 12/1978; 4-pp. script for slide show--headed "FYI"--on the history of classified advertising in general, and specifically the history of ads in LAT; 12-sheet issue of Ad Notes, published "by and for" the (LAT) Classified Ad staff, 5/19/1983; invitations to - 1974 Classified Christmas & Awards Breakfast, 1977 Classified Christmas & Awards Program, Classified's Christmas and Awards Program
mssLAT
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Manuscripts
9 items. Material includes: advertisement/application form for accident insurance "for Los Angeles Times readers..." (1987); flyer with info. on "new extended Times Classified hours" (1987); tear sheet of ad, "We've put on a new face!" (1983); LAT classified's promo, "Perhaps Dick Tracy can solve...the mystery of the missing circulation." (ca. 1949); tear sheet of LAT ad, "the classified advertising picture for 10 months of 1938..."; booklet, "Your guide to Los Angeles Area streets and recreation" (1966); 2 other tear sheets of ads, 1966-1969; ad/poster, "Jubilee 1984 (1/1/1984) - unfolds to approx. 2' x 3';
mssLAT