Departments - Promotion and Public Relations - Adopt A School Program

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  Departments - Promotion and Public Relations

  Manuscripts

  Approx. 10 items: clipping, LAT, 1/17/1926, "Words of fire blaze in skies...Read The Times appears in huge electric letters"; article copy, Among Ourselves, 5/1964, "Promotion, research win 3 E&P awards"; clip, 1/14/1980, M.A.C. Western Advertising News, "L.A. Times uncorks consumer effort"; dupe of previous article in ADWEEK / West; copy of ad from Advertising Age, 8/16/1984, "Which newspaper provided...the best coverage of the Democratic Nat. Convention? - The L.A. Times..."; packet of AIDS coverage material in plastic sleeve - form letter signed by Tom Johnson, 2/17/1987, reprint from Among Ourselves - "Misconceptions about AIDS...", 8-pp. reprint of The Surgeon General's Report on (AIDS) 12/7/1986; Management Bulletin, 11/2/1988 memo on changes in various departments, including JoEllen Kitchen appointment as Director of Public Relations; 2 copies of brochure, "How to get your press release into the right hands at the Los Angeles Times," 3/1990.

  mssLAT

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  Publications - "Home"

  Manuscripts

  1 item: spiral-bound booklet of approx. 30 pp., promoting the LAT magazine supplement, Home.

  mssLAT

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  Departments - Promotion and Public Relations - Direct Response Television Campaign

  Manuscripts

  1 item: single sheet, "Timely Bulletin," 10/16/1990, "Direct Response Television Campaign Underway."

  mssLAT

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  Departments - Promotion and Public Relations - Contests

  Manuscripts

  Approx. 10 items. Materials include: copies of LAT clips, 1922, 1926 - "New 'idea contest' for motion picture subjects started by De Mille and The Times," ""Winners in Times-De Mille film contest are announced"; 4-pp. News Release, 11/12/1987, "Times sponsors 'Write Stuff' contest at Dorothy Kirby Center"; photo & caption, ca. 1920, "Hoisting the prize autos to (2nd fl.) of The Times building"; article copy, "Start today in great popularity campaign," ca. 1920; tear sheet for 1989 "Tangle Towns" contest; clips of other contests, 1904, 1926.

  mssLAT

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  Promotion/Public Relations

  Manuscripts

  Approx. 20 items: memos, notes and reports related to LAT promotion and public relations. Items: 13-pp. booklet, "Los Angeles Times in Education [1987] ; material on the 1986 Times Mirror Annual Report ; multi-page packet on "Public Relations Information Desk" ; etc.

  mssLAT

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  Departments - Promotion and Public Relations - Disaster Relief Campaigns

  Manuscripts

  1 item: 7-pp. of aging, crumbling paper, an introductory sheet headed "Reference Room," explains that LAT, ca. 1930, "started funds for disaster sufferers," specifically those affected by a Mississippi flood, Florida-Puerto Rico hurricane (1928), the drought of 1931, St. Francis-Santa Clara Valley (flood), Mid-West cyclone (1925), etc.

  mssLAT