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Manuscripts

Newspapers - Orange County


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    Newspapers - Miscellaneous

    Manuscripts

    Approx. 30 items: selected clips, copies, etc, from LAT, from magazines and from other newspapers on the newspaper "scene" in Los Angeles. Notable items: chapter copied from book, Jazz Journalism...story of the tabloid newspapers, 1938 ; 17-pp. report (plus charts) from Princeton U. (in green folder), The Public appraises the newspaper [1958] ; article copied from Saturday Review, 5/13/1961, "Rating the American newspaper" ; reprint from Journalism Quarterly, Summer 1961, "The changing Sunday U.S. newspaper" ; 16-pp. report, William Hachten, U. of Wisconsin, 8/1961, "The future of Sunday newspapers" ; tear sheet, Newsweek, 11/29/1965, "What's wrong with newspapers?" ; complete issue, Rand Research Review, Spring 1985, cover story, "High technology and the newspaper industry" ; tear sheet, Forbes, 2/20/1989, "Are newspapers losing their audience? / Citizen Kane meets Adam Smith" ; tear sheet, Wall Street Journal, 6/23/1989, major article on that newspaper's Centennial, "One newspaper's century ...the inside story"; postcard of the Newsboy Fountain in Great Barrington, MA erected by William L. Brown (held controlling interest in the New York Daily News), 1985.

    mssLAT

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    Orange County

    Manuscripts

    Approx. 30 items: memos, notes, charts and reports related to OC Edition operations. Major reports: 11-pp. "Summary of Orange County 11/14/(19)83 presentation" from Narda Zacchino ; 20+ pp. of charts on reader habits ; 10-pp. report "Newsday cable television operation," 10/3/1983 ; approx. 20-pp. report, "Summary of product changes in Orange County," 3/17/1983 ; more.

    mssLAT

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    Orange County

    Manuscripts

    Approx. 15 items: memos, lists and reports. The major reports include: 15-pp. update & report headed "Orange County Update," 8/20/1987 ; 8-pp. "...estimated schedule of publication for Orange County LIFE," 7/28/1987 ; 9-pp. report on "Orange County Centennial Programs," 8/6/1987 ; other reports on Orange County Production, circulation, etc.

    mssLAT

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    Orange County

    Manuscripts

    Approx. 40 items: notes, memos, reports and other materials related to operation of Orange County edition. Major items include: 29-pp. report, "Orange County Plant Activity Report" by James N. Isaacs, 2/9/1968 ; 8-pp. report, on "our competitors in Orange County" ; 30+ pp. report, "The Saga of Orange County," text and instructions for slide presentation ; etc.

    mssLAT

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    Orange County (California)

    Manuscripts

    Approx. 22 items: collection of news, historical and promotional material on Orange County's history, the Irvine Ranch and on the county's centennial in 1989. Notable items: reprint, (L.A. Times) West Magazine, 12/31/1967, "Color the California revolution Orange" ; tear sheet, LAT "Outlook" section, 8/4/1968, pp. 1 story, "83,000-acre Irvine Ranch comes into the 20th century" ; four complete issues of Sherman Library & Gardens Newsletter, dated between 1980 and 1986 ; three 1988 brochures produced by County of Orange, "Heritage Hill Historical Park," "Historic George Key Ranch," and "Ramon Peralta Adobe - 1871" ; brochure, "Orange County Centennial, 1889-1989."

    mssLAT

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    Orange County

    Manuscripts

    Approx. 10 items: memos, lists and reports. The memos deal with the "direction" of the O.C. Edition, union agitation, a marketing campaign, etc. The longer reports include: multi-page report on "Proposed Orange County Promotion Campaign" ; 6-pp. "...Update on staff changes in Orange County during past several months" (12/3/1987) ; approx. 10-pp. "Comments concerning the Orange County Briefing" (11/6/1987) by Ernie Vitucci ; 36-pp. report, "Direction statement for Advertising Agency."

    mssLAT