Manuscripts
LAT - Standards of Advertising Acceptability, 1985
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Ten Year History Comparison, 1976 - 1985
Manuscripts
1 item: ten-year financial figures and other information, titled "Ten Year History Comparison, 1976 - 1985." Tabbed sections index the material. This item deals with LAT, LAT Syndicate, LAT / Wash. Post News Service data.
mssLAT
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Departments - Display Advertising
Manuscripts
Approx. 25 items. Materials include: articles from Among Ourselves; 4/28/1989 Management Bulletin on reorganization of Display Advertising; undated "Review of the (LAT) Selective Saturation Program"; (LAT) Display Advertising Dept. - "Functional" Organization Chart - 1958"; "Orange County 10 Year Forecast, 1970-1980"; LAT Display Ad Depth Chart, 2 cps. (1979); LAT Retail Display Rates...1973-1982; reports on ad linage; article, Los Angeles magazine, 3/1977, "Can the 'Times' ad censors cope with the new morality?"; 46-pp. "Guide to the (LAT) Display Advertising Department [w/ employee photos]." 3/22/1985; February 1989 edition of "Display Advertising Digest;" etc.
mssLAT
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Standard Advertising Units (SAU)
Manuscripts
1 item: 11-pp. script headed "Welcome to SAU's," 4/30/1984, introducing Standard Advertising Units.
mssLAT
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Departments - Classified Advertising - Report to advertisers
Manuscripts
1 item. 16-pp. booklet, "Times Classified - 1966 Report to Advertisers." Features line graphs, bar graphs, lists and text explaining the advantages of advertising in LAT.
mssLAT
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Reports on advertising rates and revenue
Manuscripts
Approx. 70-pp. (in tabbed segments) with reports on advertising inches, adv. rates, demograpic coverage, etc.
mssLAT
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Corporate Standards for Information Systems (1 of 2)
Manuscripts
1 item: 30+ pp. titled "Corporate Standards for Information Systems." Split into two folders
mssLAT