Manuscripts
WEST - Trade Ads
You might also be interested in
Image not available
West Magazine - Demise
Manuscripts
Approx.85 items. Dozens of examples of letters to LAT regretting the demise of West, along with the boilerplate reply (the letters to LAT ranged from polite disapproval to crass gutter imagery; etc.
mssLAT
Image not available
Perfumed advertisements - Complaints & comments
Manuscripts
Approx. 35 items: letters and postcards from readers complaining (some very pointedly) about the scented ads that were then being placed in LAT. Also included are a selection of LAT responses. Notable items: exchange of letters between author James M. Cain (author - The Postman Always Rings Twice), and W.G. Pfaffenberger, LAT Advertising Manager.
mssLAT
Image not available
WEST magazine - Discontinued
Manuscripts
Approx. 20 items: letters from readers disappointed that LAT had discontinued West magazine along with the standard reply letter
mssLAT
Image not available
Advertising policy - Complaints
Manuscripts
Approx. 75 items: letters sent to LAT complaining about various ads that upset readers for one reason or another. Several off the letters have attached tearsheets of newsprint.
mssLAT
Image not available
Departments - Promotion and Public Relations - Los Angeles Times Advertising
Manuscripts
Approx. 12 items: various LAT promos and announcements on features of the newspaper, most from around 1900 to the 1940s; ads for premiums given with subscriptions, including a sewing machine.
mssLAT
Image not available
Hay Management Climate Survey and results
Manuscripts
approx. 12 items: examples of the Hay Management Climate Survey materials, results and reports on these results relating to LAT.
mssLAT