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Manuscripts

WEST - Trade Ads


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    West Magazine - Demise

    Manuscripts

    Approx.85 items. Dozens of examples of letters to LAT regretting the demise of West, along with the boilerplate reply (the letters to LAT ranged from polite disapproval to crass gutter imagery; etc.

    mssLAT

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    Perfumed advertisements - Complaints & comments

    Manuscripts

    Approx. 35 items: letters and postcards from readers complaining (some very pointedly) about the scented ads that were then being placed in LAT. Also included are a selection of LAT responses. Notable items: exchange of letters between author James M. Cain (author - The Postman Always Rings Twice), and W.G. Pfaffenberger, LAT Advertising Manager.

    mssLAT

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    WEST magazine - Discontinued

    Manuscripts

    Approx. 20 items: letters from readers disappointed that LAT had discontinued West magazine along with the standard reply letter

    mssLAT

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    Advertising policy - Complaints

    Manuscripts

    Approx. 75 items: letters sent to LAT complaining about various ads that upset readers for one reason or another. Several off the letters have attached tearsheets of newsprint.

    mssLAT

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    Departments - Promotion and Public Relations - Los Angeles Times Advertising

    Manuscripts

    Approx. 12 items: various LAT promos and announcements on features of the newspaper, most from around 1900 to the 1940s; ads for premiums given with subscriptions, including a sewing machine.

    mssLAT

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    Hay Management Climate Survey and results

    Manuscripts

    approx. 12 items: examples of the Hay Management Climate Survey materials, results and reports on these results relating to LAT.

    mssLAT