Departments - Promotion and Public Relations - Los Angeles Times Advertising

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  Departments - Promotion and Public Relations - History

  Manuscripts

  Approx. 15 items: 2 LAT article copies related to LAT train / Pan-American Exposition train travel promo (1901); copy of ad headed "The Times and Sunset Magazine," (early 1900s issue); clippings on LAT involvement in Red Cross drives, war bond sales, etc.; 3-pp. report, "(LAT) civic activities and history since 1900," ca. 1960; info (on tiny slip of brown paper) on "Premiums with The Times included shotguns (1891)...copies of the poems of Eliza A. Otis...a sewing machine (1886)...The Times Almanac"; 2-pp. copies of Times-Mirror Co. "Promotion Department Expense[s] for...1920"; copies of Among Ourselves articles related to Promotion / Public Relations departments from 1930, 1956 and 1958; 2-pp. report, 4/29/1959, "Survey of Times-Mirror Company Public Service Activities," added in handwritten note - "Charities - Public Service."

  mssLAT

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  Departments - Promotion and Public Relations - Los Angeles Times Charities

  Manuscripts

  Approx. 15 items. Materials include: memos, Employee Bulletins, clips from LAT and Among Ourselves, etc., on Rams Charity Games, Camp Funds, support of Boy's Clubs, Times Programs in general, 1940s - 1980s; 9-pp. report, including history and operations, of "Los Angeles Times Boys' Club"; 6-pp. stapled, 9/24/1958, info on Times Charities; several "Balance Sheet" reports for the late 1950s, into the 1960s; clipping of LAT promo on Boys' Club as it appeared in Western Advertising, 8/1954, "Eddie Garcia is learning to swim"; an original issue, and a photocopy of "Souvenir Program - GOLDEN GLOVES Amateur Boxing Tournament" (2/9-11/1949), proceeds to LAT Charities, sponsors of Times' Boys Clubs.

  mssLAT

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  Departments - Promotion and Public Relations - Classified Advertising Promotion

  Manuscripts

  2 items: glossy black LAT logo folder containing example of LAT "Timely Bulletin," several sheets with copies of LAT classified ads of various kinds, sample of Sunday comics pages headed with ad for Times Classifieds, etc. (all 1980); single page flyer, headed "Announce your good news today!" - providing info for LAT employees who wish to use free LAT classified space to announce births, engagements, weddings, anniversaries, reunions, etc. (1987-1988)

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  Los Angeles Times Trade Advertisements

  Manuscripts

  Approx. 16 items: advertisements for trade publications and magazines promoting LAT foreign correspondents and LAT features.

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  Departments - Display Advertising - Samples

  Manuscripts

  Approx. 25 items. photocopied ads from LAT a wide variety of goods and services for the period 1881-1900.

  mssLAT

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  Departments - Promotion and Public Relations - Los Angeles Times Fund

  Manuscripts

  8 items: three versions of the LAT Fund brochure, 1984, 1994, with one undated (ca. 1990); several memos and bulletins, 1962 - 1990, on LAT fund raising events; multi-page report, LAT "Summer Camp Fund Five-Year Financial Summary" (materials produced in 1993).

  mssLAT