Manuscripts
Los Angeles Times Trade Advertisements
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Departments - Promotion and Public Relations - Los Angeles Times Advertising
Manuscripts
Approx. 12 items: various LAT promos and announcements on features of the newspaper, most from around 1900 to the 1940s; ads for premiums given with subscriptions, including a sewing machine.
mssLAT
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Trade ads - Los Angeles Times Magazine
Manuscripts
Trade advertisements, brochures, and correspondence for Los Angeles Times Magazine, 1984-9.
mssLAT
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Los Angeles Times Magazine
Manuscripts
Approx. 40 items: memos, letters, reports and other material on LAT Mag. Includes: memo & report from Laura Morgan, Public Relations, on LAT Mag., 9/16/1985, with attached 7-pp. of "Media questions and answers" at the time LAT ceased publishing Home magazine ; 4-pp. article copied from Washington Journalism Review, 4/1985, "The new Los Angeles Times Magazine" ; memo, 7/5/1984, from Alan Parachini to Jean Sharley Taylor with attached 3-pp. of "story / profile ideas" ; 30-plus pp. (black clip) headed "Advertiser and Reader reactions to redesigned Sunday Magazine," 6/18/1984.
mssLAT
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Los Angeles - Los Angeles Times Clippings on
Manuscripts
Approx. 40 items: a selection of LAT articles and letters to the editor on tourism, land booms, water availability, climate and other subjects, often featuring the strong strain of boosterism present in LAT coverage of the time.
mssLAT
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Departments - Classified Advertising - Report to advertisers
Manuscripts
1 item. 16-pp. booklet, "Times Classified - 1966 Report to Advertisers." Features line graphs, bar graphs, lists and text explaining the advantages of advertising in LAT.
mssLAT
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Los Angeles Times Magazine
Manuscripts
Approx. 20 items: memos, letters, reports and other material on LAT Mag. Includes: memo regarding an award received by LAT from the National Women's Political Caucus (article was on presidential campaign of Rep. Patricia Schroeder) ; LAT staffer Linda Matthews winning recognition via the Unity Award in Media from Univ. of Missouri ; 5/5/1987 memo from Pat LoVerme to Tom Johnson on "Los Angeles Times Magazine trends," with approx. 12 attached pp. of charts and stats.
mssLAT