Opening Hours
Daily: 10 A.M.–5 P.M.
Closed on Tuesdays
1151 Oxford Road
San Marino, CA 91108
Manuscripts
Daily: 10 A.M.–5 P.M.
Closed on Tuesdays
1151 Oxford Road
San Marino, CA 91108
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Manuscripts
Approx. 95 items - letters, memos, reports and other material related to Advertising Department's interface with advertisers, often when the advertiser was upset about articles appearing in LAT. Notable names and subjects include: 11-pp. "1982 Budget Narrative," from Vance Stickell to Chuck Mahru, dated 12/9/1981 ; many letters from food retailers' reps complaining about 8/18/1970 David Shaw article alleging influence and bribery in grocery sales outlets ("Grocery shelf psychology") ; Sears (dept. store chain) complains about a story ; series of memos/letters on the "deteriorating relationship" between Robinson's (dept. store chain) and LAT ; exchange with Vons (Grocery Co.) on scanning and computerized checkstands ; Bullock's (dept. stores) complains ; The Broadway (dept. store chain) ; other big ad accounts with issues.
mssLAT
Image not available
Manuscripts
Approx. 95 items - letters, memos, reports and other material related to Advertising Department's interface with advertisers, often when the advertiser was upset about articles appearing in LAT. Notable names and subjects include: 11-pp. "1982 Budget Narrative," from Vance Stickell to Chuck Mahru, dated 12/9/1981 ; many letters from food retailers' reps complaining about 8/18/1970 David Shaw article alleging influence and bribery in grocery sales outlets ("Grocery shelf psychology") ; Sears (dept. store chain) complains about a story ; series of memos/letters on the "deteriorating relationship" between Robinson's (dept. store chain) and LAT ; exchange with Vons (Grocery Co.) on scanning and computerized checkstands ; Bullock's (dept. stores) complains ; The Broadway (dept. store chain) ; other big ad accounts with issues.
mssLAT
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Manuscripts
Approx. 20 items: rate cards, letters to advertisers, memos and other material related to advertising rate for 1978.
mssLAT
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Manuscripts
Approx. 20 items: a selection of lists and chronologies providing bits of history on newspapers in Los Angeles back to Los Angeles Star (1851). Notable items: LAT clip, 12/4/1886, "Directory of Southern California newspapers" ; tear sheet, LAT Sunday Magazine, 9/4/1932, "The Newspapers of Los Angeles--their trials and tragedies" ; article copy, Time (mag), 1/12/1962, "Death in Los Angeles [of two newspapers]" ; copies, pp. 435 - 458, Journal of the West, 10/1963, "Newspapers of Los Angeles...the first 50 years" ; article copy, Los Angeles (mag), "The city's changing newspaper world" ; 6-pp. of charts, headed "Los Angeles Metropolitan Newspapers Weekday Circulation History, 1914 - 1970," statistics for 7 Los Angeles newspapers - The Times, Examiner, Herald, Express, Daily News, Evening News, and Record ; tear sheet, (Santa Monica) Evening Outlook, 10/13/1975, "Evening Outlook is 100 today" ; complete issue, The Reader, 8/8/1980, "The story of Los Angeles's two daily newspapers--Inking Big" ; tear sheet, The Reader, 11/27/1981, "This Sentinel [Black-owned newspaper] does more than stand guard" ; LAT tear sheet, 7/1/1985, "It's the Law! Daily Journal checks the pulse of L.A.'s legal community," a story on a paper that began publishing in L.A. in 1888.
mssLAT
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Manuscripts
Approx. 50 items - letters, memos, reports and other material related to LAT strategic plans. Notable names and items include: Vance Stickell ; Tom Johnson ; James L. Davy (Pres., Metropolitan Sunday Newspapers, Inc.) ; Don Wright ; 30+ pp. packet (blue binder) titled "Display Department Brainstorming" ; 14-pp. report (blue binder) titled "Promotion and Public Relations Departments - Discussion group for Vance Stickell" ; 4-pp. report (black binder) titled "Circulation Department - Strategy Planning Session" ; 30+ pp. essay, "The politics of implementing MBO -- a situational approach," by George Odiorne, Univ. of Utah, handwritten date 10/16/1974 ; more. Split into two folders.
mssLAT
Image not available
Manuscripts
Approx. 50 items - letters, memos, reports and other material related to LAT strategic plans. Notable names and items include: Vance Stickell ; Tom Johnson ; James L. Davy (Pres., Metropolitan Sunday Newspapers, Inc.) ; Don Wright ; 30+ pp. packet (blue binder) titled "Display Department Brainstorming" ; 14-pp. report (blue binder) titled "Promotion and Public Relations Departments - Discussion group for Vance Stickell" ; 4-pp. report (black binder) titled "Circulation Department - Strategy Planning Session" ; 30+ pp. essay, "The politics of implementing MBO -- a situational approach," by George Odiorne, Univ. of Utah, handwritten date 10/16/1974 ; more. Split into two folders.
mssLAT