Manuscripts
Speeches - Classified Advertising Breakfast
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Departments - Promotion and Public Relations - Classified Advertising Promotion
Manuscripts
2 items: glossy black LAT logo folder containing example of LAT "Timely Bulletin," several sheets with copies of LAT classified ads of various kinds, sample of Sunday comics pages headed with ad for Times Classifieds, etc. (all 1980); single page flyer, headed "Announce your good news today!" - providing info for LAT employees who wish to use free LAT classified space to announce births, engagements, weddings, anniversaries, reunions, etc. (1987-1988)
mssLAT
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Speeches - Greater Los Angeles Press Club 8-Ball Final Annual
Manuscripts
5 items: Thomas speech to Cosmopolitan Club, Santa Barbara, CA., 3/20/1975 ; LAT version of Cosmo speech, 3/30/1975 ; another version presented at "8-Ball Final annual publication of Greater Los Angeles Press Club, 9/23/1977 ; two letters related to the speech and another copy.
mssLAT
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Departments - Classified Advertising - Promotion samples
Manuscripts
9 items. Material includes: advertisement/application form for accident insurance "for Los Angeles Times readers..." (1987); flyer with info. on "new extended Times Classified hours" (1987); tear sheet of ad, "We've put on a new face!" (1983); LAT classified's promo, "Perhaps Dick Tracy can solve...the mystery of the missing circulation." (ca. 1949); tear sheet of LAT ad, "the classified advertising picture for 10 months of 1938..."; booklet, "Your guide to Los Angeles Area streets and recreation" (1966); 2 other tear sheets of ads, 1966-1969; ad/poster, "Jubilee 1984 (1/1/1984) - unfolds to approx. 2' x 3';
mssLAT
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Classified Advertising
Manuscripts
Approx. 25 items: memos and other material related to LAT classified advertising.
mssLAT
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Departments - Classified Advertising
Manuscripts
Approx. 20 items: article copy, Among Ourselves, 11/1963, "Classified computer system gets under way"; tear sheet article, The Reader, 6/4/1982, :Lost--Million Lines from Times Class."; various memos dealing with classifieds; personnel policies; rate guidelines; more material on automation of classified dept., 12/1978; 4-pp. script for slide show--headed "FYI"--on the history of classified advertising in general, and specifically the history of ads in LAT; 12-sheet issue of Ad Notes, published "by and for" the (LAT) Classified Ad staff, 5/19/1983; invitations to - 1974 Classified Christmas & Awards Breakfast, 1977 Classified Christmas & Awards Program, Classified's Christmas and Awards Program
mssLAT
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Departments - Classified Advertising - Articles
Manuscripts
Approx. 30 items. Material includes: articles from Among Ourselves and LAT on history of ads in LAT, ad milestones, automation in advertising,; singles ads in LAT, 1986.
mssLAT