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Manuscripts

Orange Coast Daily Pilot


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    Daily Pilot - Orange County

    Manuscripts

    A two page article clipping entitled "New Power in Publishing" pertaining to the Daily Pilot paper of Orange County.

    mssLAT

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    Campaigns - Orange County Edition

    Manuscripts

    Approx. 20 items: wide array of memos related to on-going LAT planning for OC Edition ; 32-pp. spiral-bound notebook stamped "Working draft" on the cover and titled "Outlining advertising and marketing positioning for the launch of the new Orange County Edition" ; more.

    mssLAT

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    Articles index, 1881 - 1899

    Manuscripts

    7 items. Sheets with photocopied or typed index information on newspaper stories mentioning The Daily Times or "The Mirror. Also photocopies (6-pp.) of Part II of Los Angeles Sunday Times for July 2, 1893, featuring a long article titled "Making a Modern Newspaper," which is about LAT personnel and operations.

    mssLAT

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    Departments - Circulation - Miscellaneous Sources

    Manuscripts

    Approx. 30 items. Material includes: small booklet, staple-bound, "What has happened to Times circulation during the last five years?" - aimed at advertisers; photo-text essay from Among Ourselves, 11/1951, "Handling largest daily, Sunday circulation in the West"; AO article, 7/1960, "Circulation of Times 'Way Out Front"; various in-house reports on LAT circulation compared to Herald, Examiner, Daily News, Mirror, etc.; 1/1/1910 LAT ad touting circulation achievements 1900-1910, "Largest daily and Sunday newspaper published in California," "Independent, progressive, trustworthy, fearless"; LAT article, 10/30/1984, "Daily News, La Opinion lead area papers in circulation growth..."; (LAT) Circulation History, Daily 1887-1993, Sunday 1895-1993; 4 "Employee Bulletin(s)" 1990-91, all about circulation gains.

    mssLAT

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    Suburban sections - San Fernando Valley Edition

    Manuscripts

    Approx. 10 items. Materials include: LAT-produced information and PR brochures related to SFV Edition; marketing booklet, 12/1990, titled "Los Angeles Times Valley Edition"; clips from LAT and "Among Ourselves" on SFV Edition; news release, 4/19/1993, on "EXPANDED, REDESIGNED VALLEY EDITION...; a "Valley Edition History" by Craig St. Clair (4/20/1993), etc.

    mssLAT

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    Orange County Edition

    Manuscripts

    File contains approx. 40 items consisting of marketing and sales strategies and other material related to LAT Orange County Edition: memos, charts and reports.

    mssLAT