Manuscripts
Pleasures - Prototype
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Prototype
Manuscripts
2 items:(in plastic sleeves in folder) Los Angeles Times Magazine, 1985 (prototype).
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Prototype
Manuscripts
3 items:(in plastic sleeves in folder) Los Angeles Times Magazine (Mondale & Hart on cover) prototype, 1984.
mssLAT
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Los Angeles Times Magazine - Prototype (Pleasures) - Magazines
Manuscripts
Twelve items pertaining to the prototype of the Los Angeles Times Magazine, containing photograph draft covers and prototypes of the magazine with both the "Pleasures" and "Los Angeles Times Magazine" titles.
mssLAT
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Los Angeles Times Magazine - Prototype Study
Manuscripts
A one hundred sixty-three page report entitled "A Study of a Prototype to Replace Home Magazine: Los Angeles Times Magazine; In Depth Trade Interviews; Subscriber Reactions.
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Los Angeles Times Magazine
Manuscripts
Approx. 30 items: memos, letters, reports and other material on LAT Mag. Includes three major reports: "Focus group summaries for Pleasures [magazine], approx. 15-pp., 12/29/1983 - stamped "Confidential" ; approx. 20-pp. packet of 1/1984 comments from (reader) questionnaires about Pleasures magazine, a prototype product ; 37-pp. statistical report, "Subscriber's evaluation of the Pleasures prototype."
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Prototypes and surveys
Manuscripts
Approx. 10 items: several versions of LATM prototype, including one titled "Pleasures" ; 40+ pp. "Los Angeles Times Magazine Survey," 7/18/1986 ; 20+ pp. ring-bound booklet, "Los Angeles Times Magazine - People * Places * Plerasures," containing examples of ad-copy related to LATM, Media statistics and Timing for ads ; 40+ pp. packet, "(LATM) Issue #24," with a report on that issue.
mssLAT