Manuscripts
Los Angeles Times Magazine - Prototype (Pleasures) - Magazines
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Los Angeles Times Magazine - Prototype (Pleasures)7
Manuscripts
Forty items comprising one hundred fifty-three pages pertaining to the prototype of the Los Angeles Times Magazine, containing memos, letters, and original and photocopies of clippings.
mssLAT
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Los Angeles Times Magazine - Prototype Study
Manuscripts
A one hundred sixty-three page report entitled "A Study of a Prototype to Replace Home Magazine: Los Angeles Times Magazine; In Depth Trade Interviews; Subscriber Reactions.
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Los Angeles Times Magazine
Manuscripts
Approx. 30 items: memos, letters, reports and other material on LAT Mag. Includes three major reports: "Focus group summaries for Pleasures [magazine], approx. 15-pp., 12/29/1983 - stamped "Confidential" ; approx. 20-pp. packet of 1/1984 comments from (reader) questionnaires about Pleasures magazine, a prototype product ; 37-pp. statistical report, "Subscriber's evaluation of the Pleasures prototype."
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Pleasures - Prototype
Manuscripts
3 items: (in plastic sleeves in folder) Pleasures: Southern California's Lifestyle Magazine (1983). First prototype of new Sunday magazine to replace Home, 1983.
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Prototypes and surveys
Manuscripts
Approx. 10 items: several versions of LATM prototype, including one titled "Pleasures" ; 40+ pp. "Los Angeles Times Magazine Survey," 7/18/1986 ; 20+ pp. ring-bound booklet, "Los Angeles Times Magazine - People * Places * Plerasures," containing examples of ad-copy related to LATM, Media statistics and Timing for ads ; 40+ pp. packet, "(LATM) Issue #24," with a report on that issue.
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Prototype
Manuscripts
2 items:(in plastic sleeves in folder) Los Angeles Times Magazine, 1985 (prototype).
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