Daily: 10 A.M.–5 P.M.
Closed on Tuesdays
1151 Oxford Road
San Marino, CA 91108
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Manuscripts
1 item. "Daily Times Editorial Readership Survey - 1951." Copy of L. D. Hotchkiss, Editor. Tabbed report.
mssLAT
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Manuscripts
1 item: spiral bound booklet, " No. 58 Readership Analysis of Sunday Outdoor and Automobile Sections of the Two Los Angeles Sunday Newspapers."
mssLAT
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Manuscripts
letters, memos, clipping, reports and other material related to issues of concern to both the Editorial and Advertising departments. Notable names and subjects include: suggestions on improving the editorial product ; William F. Thomas' "Five Year Plan Narrative," dated 5/10/1985 on cover sheet ; examples of Stickell replies to those readers angry about Conrad cartoons ; horse racing features in LAT ; 3-pp. survey of "Times Readership by Section," 9/11/1981 ; LAT operations in San Diego ; 10-pp. speech text, "Cosmopolitan Club Meeting...Santa Barbara..." 3/20/1975 by William F. Thomas ; 24-pp. report, "Daily and Sunday features published in Los Angeles Times" (5/15/1962) ; more.
mssLAT
Image not available
Manuscripts
letters, memos, clipping, reports and other material related to issues of concern to both the Editorial and Advertising departments. Notable names and subjects include: suggestions on improving the editorial product ; William F. Thomas' "Five Year Plan Narrative," dated 5/10/1985 on cover sheet ; examples of Stickell replies to those readers angry about Conrad cartoons ; horse racing features in LAT ; 3-pp. survey of "Times Readership by Section," 9/11/1981 ; LAT operations in San Diego ; 10-pp. speech text, "Cosmopolitan Club Meeting...Santa Barbara..." 3/20/1975 by William F. Thomas ; 24-pp. report, "Daily and Sunday features published in Los Angeles Times" (5/15/1962) ; more.
mssLAT
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Manuscripts
Approx. 12 items. Includes a "Confidential Questionnaire for Association of American Editorial Cartoonists. Also in the file are some letters to the Editor. One handwritten letter is an angry response to Times' coverage of Governor Reagan, alleging it to be "totally unfair and unjustified," and referring to Publisher Otis Chandler as "the young character running the Times." (Mr. Chandler was 40 at the time) In the same time frame, 1967, Walter Annenberg sent a note to James Bassett calling cartoonist Conrad--the target of much controversy--"talented," and expressing "enthusiastic admiration" for him. Correspondence discussing editorial cartoons and readership in more general terms.
mssLAT
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Manuscripts
Approx. 12 items: bound book, LAT "1937 Readership Survey, Vol. 3" ; single-sheet, "Ranking and Readership of comics according to personal interview survey" ; booklet, LAT "Circulation and Classified" ; memos and other correspondence and information related to the surveys ; selection of letters to LAT from subscribers.
mssLAT