Manuscripts
Reader Surveys - No. 58 Sunday Outdoor and Automobile Sections
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Reader Surveys - Sunday Times Editorial Reader Survey
Manuscripts
1 item. "Sunday Times Editorial Readership Survey - 1951." Copy of L. D. Hotchkiss, Editor. Tabbed report.
mssLAT
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"Zones" issues
Manuscripts
Approx. 12 items: large folded map of Greater L.A. Circulation zone boundaries, 1958 ; 14-pp. report, "The Suburban (Zone) Sections of the Los Angeles Times, 1957 - 1966" ; 10-pp. report, "Daily Orange County Zones at Costa Mesa" ; 14-pp. report, "Readership Study of LOS ANGELES SUBURBAN NEWSPAPERS, INC. (8 - 10/1963) by Facts Consolidated" ; multi-page, spiral bound report (yellow cover) - "Suburban Sections Report" (2/1962) ; multi-page spiral bound report (blue cover) - "An analysis of the Suburban Sections with a proposed immediate & extended program, 1963 - 1964" ; more.
mssLAT
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Reader Surveys - Vol. III
Manuscripts
Approx. 12 items: bound book, LAT "1937 Readership Survey, Vol. 3" ; single-sheet, "Ranking and Readership of comics according to personal interview survey" ; booklet, LAT "Circulation and Classified" ; memos and other correspondence and information related to the surveys ; selection of letters to LAT from subscribers.
mssLAT
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Reader Surveys - Daily Times Editorial Reader Survey
Manuscripts
1 item. "Daily Times Editorial Readership Survey - 1951." Copy of L. D. Hotchkiss, Editor. Tabbed report.
mssLAT
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Publications - Advertising Reports
Manuscripts
2 items: spiral-bound booklet, "Advertising Ration - 1974" (7/1975) ; bound booklet, "Price Zone Analysis of Retail Advertising February, 1975 - July, 1975." Data provided by George Neustadt, Inc.
mssLAT
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Reader Surveys - Vol. I
Manuscripts
1 items: bound volume, "1937 Readership Survey Volume I"
mssLAT