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Manuscripts

"Positioning a magazine"


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    Erle Frady Retirement

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    2 items: 4-pp. script headed "Opening talk for Erle Frady Retirement Program" ; 12-pp. script headed "Erle Frady Retirement (accompanied by slide program).

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    Standard Advertising Units (SAU)

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    1 item: 11-pp. script headed "Welcome to SAU's," 4/30/1984, introducing Standard Advertising Units.

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    75+ items: memos, reports (including financial reports), a slide show script and other material related to LAT Sunday magazines and advertising-related issues of the magazines.

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    Selective Saturation Program

    Manuscripts

    1 item. 10-pp. script headed "Selective saturation program script."

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