Visual Materials
The Jay T. Last collection of horticulture prints and ephemera contains approximately 1,425 printed items from 1840 to 1933, with the majority of material dating from 1865 to 1920. The collection consists of advertising prints and ephemera promoting businesses whose products and services relate to growing flowers, fruits, and vegetables. This includes the tools, equipment, and supplies used for planting and cultivating gardens, orchards, and lawns for commercial and noncommercial purposes by nurseries, florists, fruit growers, and home gardeners. Seed companies are most prominently represented. The collection has more than 50 large-size items comprised mainly of lithographs and engravings, including seed advertisements, decorative floral prints, and promotional materials related to fruit, vegetable, and floral products. Small-size items in the collection number almost 1,400 items and are comprised mainly of trade cards, stationery, handbills, and seed packets from various businesses. Approximately 285 ephemeral items featuring images of anthropomorphic fruit, vegetables, flowers, and other plants are also contained here, even though the products they promote do not always relate to horticulture.The collection's prints and ephemera are primarily promotional in nature and provide information about American fruit, vegetable, seed, and flower-related industries, as well as the evolution of advertising strategies employed by these businesses in the 19th and early 20th centuries. Materials in this collection also provide a perspective on American aesthetic sensibilities during this period, as many of these prints were offered as decorative items as well as advertisements. As graphic materials, the items offer evidence of printmaking techniques and trends, as well as information about the artists, engravers, lithographers, printers, and publishers involved in the creative process.
priJLC_HORT_003547
