Series II. Horticulture Prints and Ephemera (large size)

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  Jay T. Last Collection of Horticulture Prints and Ephemera

  Visual Materials

  The Jay T. Last Collection of Horticulture Prints and Ephemera contains approximately 1,425 printed items from 1840 to 1933, with the majority of material dating from 1865 to 1920. The collection consists of advertising prints and ephemera promoting businesses whose products and services relate to growing flowers, fruits, and vegetables. This includes the tools, equipment, and supplies used for planting and cultivating gardens, orchards, and lawns for commercial and noncommercial purposes by nurseries, florists, fruit growers, and home gardeners. Seed companies are most prominently represented. Materials are arranged in two series: small-size items (11 x 14 inches or less) and large-size items (bigger than 11 x 14 inches). Small-size items are described broadly at the series level; large-size items and selected small-size items between 8 x 10 inches and 11 x 14 inches are fully inventoried, and all printers, artists, and publishers are indexed by name. The collection has more than 50 large-size items comprised mainly of lithographs and engravings, including seed advertisements, decorative floral prints, and promotional materials related to fruit, vegetable, and floral products. Small-size items in the collection number almost 1,400 items and are comprised mainly of trade cards, stationery, handbills, and seed packets from various businesses. Approximately 285 ephemeral items featuring images of anthropomorphic fruit, vegetables, flowers, and other plants are also contained here, even though the products they promote do not always relate to horticulture. The collection's prints and ephemera are primarily promotional in nature and provide information about American fruit, vegetable, seed, and flower-related industries, as well as the evolution of advertising strategies employed by these businesses in the 19th and early 20th centuries. Materials in this collection also provide a perspective on American aesthetic sensibilities during this period, as many of these prints were offered as decorative items as well as advertisements. As graphic materials, the items offer evidence of printmaking techniques and trends, as well as information about the artists, engravers, lithographers, printers, and publishers involved in the creative process.

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  Series I. Horticulture Prints and Ephemera (small size)

  Visual Materials

  This series contains approximately 1,375 small-size printed items that pertain to or portray imagery of horticulture in the United States from 1840 to 1933. The materials consist of advertising and promotional ephemera, illustrations, and business records related to horticultural industries. The horticulture-affiliated entities represented in this series include nurseries, florists, seed companies and lawn mower manufacturers. Item types include trade cards, catalogs, catalog covers, booklets, seed packets, price lists, and printed billheads and letterheads with and without manuscript text. The materials in this series either promote or are connected to horticulture-related products, services, or sponsoring businesses. Binder 1 is the exception, containing promotional ephemera featuring images of anthropomorphic fruits, vegetables, flowers, and other plants promoting hoticulture-affiliated businesses as well as companies in unrelated industries.

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  Series II. Agriculture Prints and Ephemera (large size)

  Visual Materials

  This series contains 125 large-size printed items related to agriculture in the United States from approximately 1836 to 1924, with the majority of items dating from 1850 to 1910. The series is comprised mainly of lithographed and engraved advertisements as well as certificates issued by or related to agricultural societies and organizations. These materials consist of color-printed, hand-colored, and uncolored images that range in size from approximately 11 x 14 inches to 26 x 38 inches.

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  Series II. Maritime Prints and Ephemera (large size)

  Visual Materials

  This series contains 57 large-size printed items pertaining to travel, shipping, and other maritime-related activities and businesses in the United States from 1825 to approximately 1942, with the majority of items dating from 1840 to 1890. The series is comprised mainly of lithographed advertising prints produced for steamship companies, including both domestic and transoceanic passenger and commercial services. Genres represented include advertising prints, certificates, broadsides, and documentary prints. The series contains color-printed, hand-colored, and uncolored images that range in size from approximately 11 x 14 inches to 30 x 40 inches.

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  Series II. Fashion Prints and Ephemera (large size)

  Visual Materials

  This series contains 250 large-size printed items that pertain to fashion, clothing and dress, textiles, and sewing supplies from the 1830s through 1920, with the bulk of the items spanning from 1850-1890. The material consists of advertising prints, calendars, newspapers, periodicals and clippings, product labels, fashion plates, caricatures in prints and periodical illustrations, and other visual materials, and is grouped according to the primary business, trade, or service associated with the principal entity represented by the item. The series contains color-printed, hand-colored, and uncolored images that range in size from approximately 11 x 14 inches to 34 x 48 inches.

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  Series II. Fairs and Expositions Prints and Ephemera (large size)

  Visual Materials

  This series contains approximately 100 large-size printed items related to fairs and expositions in the United States from approximately 1834 to 1970, with the majority of items dating from 1850 to 1893. The series is comprised mainly of lithographed advertising prints produced for fairs, exhibitions and expositions; exhibitors at these events; and related businesses. Genres represented include advertising prints, views of exhibition buildings, certificates, broadsides, and specialty newspapers and programs. The series contains color-printed, hand-colored, and uncolored images that range in size from approximately 11 x 14 inches to 35 x 46 inches.

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