A. Baetzhold, importer of and dealer in wines and liquors

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  W. P. Hacker, importer and wholesale dealer in china, glass, queensware & fancy goods, no. 60, North Second Street, Philadelphia

  Visual Materials

  Image of an advertisement for W. P. Hacker of Philadelphia, Pennsylvania; exterior view of a four-story building housing china and glassware with storefront; men unloading boxes and barrels from horse-drawn cart.

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  Manufactory of the Celebrated S. Tobias, Wine Bitters

  Visual Materials

  Image of the four-story facade of the wine and liquor store of Solomon Tobias at 68 North Third Street in Philadelphia, Pennsylvania, showing barrels on the sidewalk out front advertising "S. Tobias No. 68 Importer & Dealer in Wines, Liquors, Cordials, and Syrups"; with portions of the storefront signs for the neighboring businesses presumably of dry goods merchant Charles Schott; and the drugstore of Scattergood & Whitall.

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  Downey Block

  Visual Materials

  Image of the corner of Temple Street and Main Street in Los Angeles, California, showing the Downey Block building, with dirt street and horse-drawn wagons in the foreground. Visible signs and lettering on the Downey building include "Carpets," "Levy and Coblentz, wholesale dealers in wines and liquors" (located at 71 Main Street in the 1875 Los Angeles city directory) and "I.O.O.F." and "New York Millinery Store" can be seen on the building in the background.

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  C. Vowinkel & Co. Monongahela rye whiskies, California & imported wines & brandies. Pittsburgh, PA

  Visual Materials

  Image of a man seated in a brocade chair at an arched window raising a wine glass with a wine decanter visible on a table at left; the man is wearing a historical costume with a velvet jacket with slashed sleeves, square lace-trimmed collar, gold necklace, and large hat with feather; stonework surrounding the window has carved Bacchus heads and grape clusters; wooden barrels at center under a smaller stone arch; stone plaque panel on left reads, "Rhine wines: Deidesheimer, Laubenheimer, Niersteiner, Erbacher, Forster, Assmannshaeuser. Bordeaux wines: St. Julien, Margaux, Pontet Canet, Chateau Latour. Burgundy wines: Macon, Pommard." and stone plaque panel on right reads, "Sherries: Table Pale, Pale, Superior, Amontillado, Private Stock. Ports: Dry, Table, Old, Very Old. Brandies: A. Pellevoisin, A. Seignette, Jas. Hennessy & Co."

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  H. & H. Reiners. Distillery. 177 to 183 Stagg St. Brooklyn. N.Y

  Visual Materials

  Image of an elevated view of the brick H.& H. Reiners distillery buildings in Brooklyn, New York, showing pedestrians and barrels of liquor in a horse-drawn cart on the cobblestone street out front; the four-story brick building is labeled "1879" and "HR," and the two-story building has doorway awnings labeled "Office," "177," and "179" and a sign on its side wall that reads "H & H. Reiners Distillery Rectiifying [sic] House All Kinds of Spirits Alcohol &e."; with two side vignettes in oval frames of interior views of the "retail dept." showing a woman and child at the counter in a large storeroom, and the "still rooms" showing distillery equipment.

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  Subseries A. Beer, Liquor, and Wine (small size)

  Visual Materials

  The Jay T. Last collection of beverage prints and ephemera contains approximately 2,650 printed items advertising beverage products and related businesses in the United States from the 1840s to the 1940s, with the bulk of the items spanning from 1850 to 1915. The collection consists largely of lithographed ephemeral items produced for American businesses affiliated with the manufacture, distribution, and sale of beverages such as coffee, tea, juice, milk, carbonated beverages, and alcoholic drinks including beer, wine, whiskey, and other liquors. The collection includes approximately 40 large-size items comprised mainly of lithographed advertising prints and product labels for tea, coffee, and spirits. Small-size items number approximately 2,600 and contain a variety of promotional materials including trade cards, calendars, die-cut scraps, booklets, and printed billheads and letterheads with manuscript text. The collection deals with beverage production, merchandising, advertising, and consumption -- including depictions of families and other groups drinking together -- and the images provide a resource for studying the history of American beer, liquor, coffee, tea, and carbonated beverage industries along with the evolution of their advertising in the 19th and early 20th centuries. Materials in the collection produced for manufacturers and distributors of alcoholic beverages also provide a perspective on their advertising strategies in the face of a growing temperance movement in the United States leading up to Prohibition. As graphic materials, the prints offer evidence of developing techniques and trends in printmaking, and of the artists, engravers, lithographers, printers, and publishers involved in the creative process.

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