Visual Materials
Jay T. Last Collection of Beverage Prints and Ephemera
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Series II. Beverage Prints and Ephemera (large size)
Visual Materials
This series contains approximately 65 large-size advertising and promotional items related to beverage industries in the United States from approximately 1841 to the 1940s, with the majority of items spanning from 1850 to 1912. The series is comprised mainly of lithographed advertising prints produced for beverage distilleries, manufacturers, and distributors. Genres represented include advertising prints, views of factories and storefronts, and product labels for tea, coffee, and spirits. The prints are mostly color-printed lithographs, but the series also includes uncolored and hand-colored images. Among the earliest items is an uncolored depiction of the four-story storefront of tea and coffee merchants Hawthorn & Company from after 1841 (BEV_001209). The most recent item is a die-cut circular product label for Radio Food Corp. roller process skim milk powder from circa the 1940s (BEV_001859).
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Series I. Beverage Prints and Ephemera (small size)
Visual Materials
This series contains approximately 3,175 small-size printed items that pertain to the beverage industries and related products in the United States from approximately 1840-1930. The materials consist of advertising and promotional ephemera, illustrations, and business records related to beverage industries. The beverage-affiliated entities represented in this series include breweries, distilleries, liquor distributors, tea and coffee merchants, milk suppliers and dairies, and water and ice companies. Item types include trade cards, die-cut scraps, calendars, booklets, product labels, and printed billheads and letterheads with manuscript text. The materials in this series either promote or are broadly connected to beverage-related products, services, or sponsoring businesses. Many of the images depict bottles, barrels, and drinks, though the collection also has a wide variety of other images, including young women; animals; children and families; comic scenes and caricatures of ethnic groups such as Chinese, Native American Indians and African Americans; views of buildings and landscapes; and patriotic symbols and vignettes. Items are arranged mainly by product type and then alphabetically according to company name. Groupings include: Beer, Liquor, and Wine; Coffee and Tea; Juice (including ciders and cider vinegars), Soda, and Water (including ice); and Milk. Items smaller than 8 x 10 inches are housed in binders, while items that are between 8 x 10 inches and 11 x 14 inches in size are individually sleeved and arranged in folders in one box.
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Liquor and Wine, T-Z by company (8 x 10 inches or smaller in size)
Visual Materials
The Jay T. Last collection of beverage prints and ephemera contains approximately 2,650 printed items advertising beverage products and related businesses in the United States from the 1840s to the 1940s, with the bulk of the items spanning from 1850 to 1915. The collection consists largely of lithographed ephemeral items produced for American businesses affiliated with the manufacture, distribution, and sale of beverages such as coffee, tea, juice, milk, carbonated beverages, and alcoholic drinks including beer, wine, whiskey, and other liquors. The collection includes approximately 40 large-size items comprised mainly of lithographed advertising prints and product labels for tea, coffee, and spirits. Small-size items number approximately 2,600 and contain a variety of promotional materials including trade cards, calendars, die-cut scraps, booklets, and printed billheads and letterheads with manuscript text. The collection deals with beverage production, merchandising, advertising, and consumption -- including depictions of families and other groups drinking together -- and the images provide a resource for studying the history of American beer, liquor, coffee, tea, and carbonated beverage industries along with the evolution of their advertising in the 19th and early 20th centuries. Materials in the collection produced for manufacturers and distributors of alcoholic beverages also provide a perspective on their advertising strategies in the face of a growing temperance movement in the United States leading up to Prohibition. As graphic materials, the prints offer evidence of developing techniques and trends in printmaking, and of the artists, engravers, lithographers, printers, and publishers involved in the creative process.
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Subseries B. Coffee and Tea (small size)
Visual Materials
The Jay T. Last collection of beverage prints and ephemera contains approximately 2,650 printed items advertising beverage products and related businesses in the United States from the 1840s to the 1940s, with the bulk of the items spanning from 1850 to 1915. The collection consists largely of lithographed ephemeral items produced for American businesses affiliated with the manufacture, distribution, and sale of beverages such as coffee, tea, juice, milk, carbonated beverages, and alcoholic drinks including beer, wine, whiskey, and other liquors. The collection includes approximately 40 large-size items comprised mainly of lithographed advertising prints and product labels for tea, coffee, and spirits. Small-size items number approximately 2,600 and contain a variety of promotional materials including trade cards, calendars, die-cut scraps, booklets, and printed billheads and letterheads with manuscript text. The collection deals with beverage production, merchandising, advertising, and consumption -- including depictions of families and other groups drinking together -- and the images provide a resource for studying the history of American beer, liquor, coffee, tea, and carbonated beverage industries along with the evolution of their advertising in the 19th and early 20th centuries. Materials in the collection produced for manufacturers and distributors of alcoholic beverages also provide a perspective on their advertising strategies in the face of a growing temperance movement in the United States leading up to Prohibition. As graphic materials, the prints offer evidence of developing techniques and trends in printmaking, and of the artists, engravers, lithographers, printers, and publishers involved in the creative process.
priJLC_BEV
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Beer, E-N by company (8 x 10 inches or smaller in size)
Visual Materials
The Jay T. Last collection of beverage prints and ephemera contains approximately 2,650 printed items advertising beverage products and related businesses in the United States from the 1840s to the 1940s, with the bulk of the items spanning from 1850 to 1915. The collection consists largely of lithographed ephemeral items produced for American businesses affiliated with the manufacture, distribution, and sale of beverages such as coffee, tea, juice, milk, carbonated beverages, and alcoholic drinks including beer, wine, whiskey, and other liquors. The collection includes approximately 40 large-size items comprised mainly of lithographed advertising prints and product labels for tea, coffee, and spirits. Small-size items number approximately 2,600 and contain a variety of promotional materials including trade cards, calendars, die-cut scraps, booklets, and printed billheads and letterheads with manuscript text. The collection deals with beverage production, merchandising, advertising, and consumption -- including depictions of families and other groups drinking together -- and the images provide a resource for studying the history of American beer, liquor, coffee, tea, and carbonated beverage industries along with the evolution of their advertising in the 19th and early 20th centuries. Materials in the collection produced for manufacturers and distributors of alcoholic beverages also provide a perspective on their advertising strategies in the face of a growing temperance movement in the United States leading up to Prohibition. As graphic materials, the prints offer evidence of developing techniques and trends in printmaking, and of the artists, engravers, lithographers, printers, and publishers involved in the creative process.
priJLC_BEV
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Milk, A-Z by company (8 x 10 inches or smaller in size)
Visual Materials
The Jay T. Last collection of beverage prints and ephemera contains approximately 2,650 printed items advertising beverage products and related businesses in the United States from the 1840s to the 1940s, with the bulk of the items spanning from 1850 to 1915. The collection consists largely of lithographed ephemeral items produced for American businesses affiliated with the manufacture, distribution, and sale of beverages such as coffee, tea, juice, milk, carbonated beverages, and alcoholic drinks including beer, wine, whiskey, and other liquors. The collection includes approximately 40 large-size items comprised mainly of lithographed advertising prints and product labels for tea, coffee, and spirits. Small-size items number approximately 2,600 and contain a variety of promotional materials including trade cards, calendars, die-cut scraps, booklets, and printed billheads and letterheads with manuscript text. The collection deals with beverage production, merchandising, advertising, and consumption -- including depictions of families and other groups drinking together -- and the images provide a resource for studying the history of American beer, liquor, coffee, tea, and carbonated beverage industries along with the evolution of their advertising in the 19th and early 20th centuries. Materials in the collection produced for manufacturers and distributors of alcoholic beverages also provide a perspective on their advertising strategies in the face of a growing temperance movement in the United States leading up to Prohibition. As graphic materials, the prints offer evidence of developing techniques and trends in printmaking, and of the artists, engravers, lithographers, printers, and publishers involved in the creative process.
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