Opening Hours
Daily: 10 A.M.–5 P.M.
Closed on Tuesdays
1151 Oxford Road
San Marino, CA 91108
Daily: 10 A.M.–5 P.M.
Closed on Tuesdays
1151 Oxford Road
San Marino, CA 91108
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Manuscripts
Partnerships between La Opinión and various Los Angeles or California-based organizations spanning 2007 to 2011, as well as materials detailing supplements and special issues put out by La Opinión with multiple partner organizations. Notable partnerships and supplements include Voices for Justice: 200 Years of Latino Newspapers in the United States in collaboration with USC (2008), and Club Digital with AT&T, aimed at closing the Latino digital literacy divide. There are also materials from events spanning 1993 to 2014, including a Mexican American Legal Defense and Education Fund (MALDEF) event in 1998, Negocios Reception (1998), Latin Business Association Expo (1998), Technology Fair (2000), La Opinión Employees Anniversary (2002), Oscar De La Hoya (2006), Mexican Bicentennial (2010), and Mujeres Destacadas (2008-2014), an event honoring distinguished Latina women.
mssLozano
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Manuscripts
La Opinión business from the early 2000s. Notes, PowerPoint slides, and email correspondence from La Opinión Leadership meetings from 2001 to 2003. Public relations proposal to La Opinión from Spelling Communications (2003-2004). Papers detailing La Opinión's ownership, its dissolution from Tribune and status as an independent company, congratulatory letters, and the launch of La Opinión's parent company, ImpreMedia. Announcement of Monica C. Lozano as CEO of La Opinión (2004). Correspondence and press releases about the launch of HOY! LA, a major competitor for La Opinión in Spanish language print media beginning in 2003/2004. Letter from La Opinión employee Ruben Morales to the Lozano family notifying them of his retirement. This box also includes material from Ignacio E. Lozano Jr. such as his 1993 correspondence, speeches given from 1986-1993, photocopies of old photographs of Ignacio E. Lozano Jr., and articles that mention him from 1976 to 1991, as well as a book titled "Torrey Pines Remembered" gifted to him around 2004.
mssLozano
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Manuscripts
Contains La Opinión newspaper special issue inserts (1990-2013) including supplements about Latina women and children, Latino healthcare and health insurance, college readiness, and diversity. ImpreMedia healthcare inserts from 2013 and 2014 in Texas and Illinois. Large, matted photographs in folders of Ignacio E. Lozano Jr. receiving an award, Mexican President Ernesto Zedillo at La Opinión (2001), and an unnamed funeral service. La Opinión 22nd Annual Children's Art Contest Calendar (2007).
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Manuscripts
Papers about La Opinión's campaigns and work with California and Los Angeles voting, elections, polling, and debates particularly in relation to Latino voters. Includes campaigns put out by La Opinión such as Voto '96 and '98, Voz y Voto 1999 to encourage the Latino vote in Los Angeles. Papers on Los Angeles mayoral election polls that La Opinión conducted in 2001. Papers and photographs from Voces del Pueblo 2001 event. Press release from 2005 Los Angeles Mayoral Debate.
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Manuscripts
The La Opinión Newspaper and Ignacio E. Lozano Jr. series includes materials from the Los Angeles-based Spanish-language daily newspaper, La Opinión, and business papers and ephemera from former La Opinión editor and publisher, Ignacio E. Lozano Jr. The La Opinión materials primarily span the 1990s and 2000s, and the bulk of the Ignacio E. Lozano Jr. Papers are from the 1970s. The series includes background and business materials from the paper, visits from Mexican government officials to La Opinión, awards won and presentations given by La Opinión, partnerships and supplements, La Opinión's Latino vote initiatives from the late 1990s and early 2000s, as well as planning documents, notes, promotional, and photographic materials from La Opinión's major anniversaries (70th, 73rd, 75th, 80th, 85th, and 90th) There are multiple boxes of photographs, slides, negatives, and color transparencies documenting Ignacio E. Lozano and his appearances, various La Opinión events and employees, and entertainment images likely used in La Opinión newspaper issues. Audiovisual materials include primarily audio cassette tapes, as well as video cassettes, a small box of VHS tapes, and some born digital materials (CDs and DVDs), related to La Opinión. Notable materials from Ignacio E. Lozano Jr. include correspondence and business from his time as United States Ambassador to El Salvador (1976-1977). Ignacio E. Lozano Jr. and La Opinión ephemera, including personalized scissors, letter opener, notepads, stamp, and bumper sticker, are also present in the collection.
mssLozano
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Manuscripts
Materials from La Opinión's 80th, 85th, and 90th anniversaries spanning 2004 to 2016, including planning documents, correspondence, schedules, guest lists, event programs, Monica's notes, and 80th anniversary special issue of La Opinión. The majority of the box is dedicated to materials from the 80th Anniversary, with minimal materials regarding the 85th and 90th.
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