Opening Hours
Daily: 10 A.M.–5 P.M.
Closed on Tuesdays
1151 Oxford Road
San Marino, CA 91108
Daily: 10 A.M.–5 P.M.
Closed on Tuesdays
1151 Oxford Road
San Marino, CA 91108
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Manuscripts
Papers on the partnerships between La Opinión and various Los Angeles or California-based organizations spanning 1987 to 2009, as well as materials detailing supplements and special issues put out by La Opinión with multiple partner organizations. Notable organizations and supplements include the Scott Newman Center Partnership (1987-1988) promoting drug prevention for Latino families; Prenatal Care for Hispanic Women (1990); California Health Care Foundation (CHCF) on health insurance for Latinos (1998-2003); Latino Parents Awareness Campaign (2001-2003); UCLA Extension classes on Spanish-language journalism in collaboration with La Opinión (2004-2005); and a Los Angeles Unified School District (LAUSD) partnership (2004-2009), among others.
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Manuscripts
Awards and honors won by La Opinión from approximately 1991 to 2010, including the National Association of Hispanic Publications Awards (1992), Inter American Press Association (IAPA) award and honorable mention (1996-1997, 1999), Hispanic Public Relations Association Excellence in Communications Award (1998), GLAAD Awards (2003, 2008), Ortega Gasset Awards (2006), and others. Presentation PowerPoint slide printouts, notes, and event programs from various conferences and events that La Opinión presented at or attended, including the Hispanic Media Assessment (1996) Mexican American Grocers Association (MAGA) Conference (1998), Tribune Presentation (2000), and others.
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Manuscripts
The La Opinión Newspaper and Ignacio E. Lozano Jr. series includes materials from the Los Angeles-based Spanish-language daily newspaper, La Opinión, and business papers and ephemera from former La Opinión editor and publisher, Ignacio E. Lozano Jr. The La Opinión materials primarily span the 1990s and 2000s, and the bulk of the Ignacio E. Lozano Jr. Papers are from the 1970s. The series includes background and business materials from the paper, visits from Mexican government officials to La Opinión, awards won and presentations given by La Opinión, partnerships and supplements, La Opinión's Latino vote initiatives from the late 1990s and early 2000s, as well as planning documents, notes, promotional, and photographic materials from La Opinión's major anniversaries (70th, 73rd, 75th, 80th, 85th, and 90th) There are multiple boxes of photographs, slides, negatives, and color transparencies documenting Ignacio E. Lozano and his appearances, various La Opinión events and employees, and entertainment images likely used in La Opinión newspaper issues. Audiovisual materials include primarily audio cassette tapes, as well as video cassettes, a small box of VHS tapes, and some born digital materials (CDs and DVDs), related to La Opinión. Notable materials from Ignacio E. Lozano Jr. include correspondence and business from his time as United States Ambassador to El Salvador (1976-1977). Ignacio E. Lozano Jr. and La Opinión ephemera, including personalized scissors, letter opener, notepads, stamp, and bumper sticker, are also present in the collection.
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Manuscripts
Contains La Opinión newspaper special issue inserts (1990-2013) including supplements about Latina women and children, Latino healthcare and health insurance, college readiness, and diversity. ImpreMedia healthcare inserts from 2013 and 2014 in Texas and Illinois. Large, matted photographs in folders of Ignacio E. Lozano Jr. receiving an award, Mexican President Ernesto Zedillo at La Opinión (2001), and an unnamed funeral service. La Opinión 22nd Annual Children's Art Contest Calendar (2007).
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Manuscripts
Papers about La Opinión's campaigns and work with California and Los Angeles voting, elections, polling, and debates particularly in relation to Latino voters. Includes campaigns put out by La Opinión such as Voto '96 and '98, Voz y Voto 1999 to encourage the Latino vote in Los Angeles. Papers on Los Angeles mayoral election polls that La Opinión conducted in 2001. Papers and photographs from Voces del Pueblo 2001 event. Press release from 2005 Los Angeles Mayoral Debate.
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Manuscripts
General background and business on La Opinión Newspaper, primarily from the 1990s and early 2000s, including promotional materials, email correspondence, advertisements, guest lists and contact lists. Includes articles on La Opinión about its partnership with the Los Angeles Times, home delivery and circulation, print outs of newspaper articles, and more. Materials from visits to La Opinión offices or in collaboration with La Opinión Newspaper by Mexican presidents and officials Ernesto Zedillo (1995, 1999), Felipe Calderon (2008), and Consul General of Mexico Juan Marcos Gutierrez Gonzalez (2008).
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