"The Sunday Supplement in Transition," Glen Walker Peters

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  Sunday Magazine

  Manuscripts

  First appeared in late 1916 and alternatively titled Illustrated Magazine, Illustrated Weekly, and the Sunday Magazine, this weekly supplement included photography, fiction, and personal interest stories. The last issue was printed on November 24, 1940. Date range is 1899-1905, 1921-1923, 1928-1935.

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  Murray, Carolyn

  Manuscripts

  8 items: typed single sheet with introduction for Carolyn Murray, attached to 9-pp. speech transcript which begins, "People are always asking me..." (both undated) ; 15-pp. (76 - 90) copied from "The Sunday Supplement in transition," by Glen W. Peters (USC School of Journalism, Master of Arts Thesis, 1969) ; clip copy, 6/15/1975, "It's our birthday," article about Home magazine ; 11-pp. transcript of "Taping with Carolyn Murray, Editor of Home magazine," 10/15/1975 ; tear sheet of article, "50 Great Americans [wines]" by Robert Lawrence Balzer, Home, 10/12/1975 ; 8-pp. issue of Times Mirror Progress, Vol. 14, 1976, on pp. 5 is an article on Carolyn Murray.

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  TV Supplement

  Manuscripts

  Approx. 25 items. Material includes: correspondence with reps of Detroit News, Chicago Sun-Times, and other newspapers, related to costs and other issues involved in start up of a television magazine; 16-pp. spiral-bound booklet, "TV Sunday Supplement - Confidential Study"; 4-pp. financial report, "Estimated costs of proposed TV magazine (printing and paper only for 850,000"; approx. 10 proposals from Pacific Press to Times-Mirror for Weekly Supplements.

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  Reader Surveys - No. 58 Sunday Outdoor and Automobile Sections

  Manuscripts

  1 item: spiral bound booklet, " No. 58 Readership Analysis of Sunday Outdoor and Automobile Sections of the Two Los Angeles Sunday Newspapers."

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  Miscellaneous

  Manuscripts

  Approx. 40 items: memos and reports related to the transition from old Home magazine to new Los Angeles Times Magazine. Notable items: 2-pp. speech by Stickell, 10/3/1985, "Remarks...to the Sales Departments..." ; exchange with Moritz Market Research ; Marketing Research trend charts, 6/5/1986 ; 6-pp. article copy, Columbia Journalism Review, "Sunday magazines - do they deserve to survive?" ; 9-pp. "1987 Magazine proposal" ; approx. 12-pp. package, "November Hall's Editorial Analysis," 2/3/1987 ;25+ pp."PIB/LNA Competitive Magazine Analysis," 6/1987 ; approx. 20-pp. packet (clear plastic cover).

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  Memos and reports

  Manuscripts

  40+ items: reports, ad copy, memos and other materials related to the 1984 launch of a new Sunday supplement.

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