Manuscripts

Promotion

Description: approx. 35 items, memos, reports. Notable items and subjects include: Times movie trailers ; packet related to LAT declining to run a Doonesbury cartoon (6/1985) that might generate litigation from celebrity Frank Sinatra ; "Missing children" issue (appeal for free ad space for worthy causes), cover memo 5/28/1985 ; more.
Type: Manuscripts(Opens in new tab)
Date: 1969 - 1987
Call number: mssLAT
Creator: Los Angeles Times (Firm)(Opens in new tab)
Provenance: The Los Angeles Times,
Restrictions: Open for use by qualified researchers and by appointment. Please contact Reader Services at the Huntington Library for more information.
Rights: The Huntington Library does not require that researchers request permission to quote from or publish images of this material, nor does it charge fees for such activities. The responsibility for identifying the copyright holder, if there is one, and obtaining permission rests with the researcher.

San Diego Edition - Financial materials

Manuscripts

30+ items: financial reports, ad rates, revenue reports and other material related to operation of the San Diego Edition of LAT. Notable items: multi-part packet, cover dated 7/30/1982, "San Diego linage & revenue forecast..." ; multi-part packet, cover date 6/5/1985, "San Diego plans" ; approx. 15-pp. packet, "(LAT) San Diego Edition [weekly] operating statement" ; various other financial projections.

mssLAT

Image not available

Departments - Display Advertising - Promotion

Manuscripts

6 items. Materials include: 20-pp. promotional booklet on LAT Home Magazine (1982); promo flyer (1984) for Home magazine reprints on '84 Olympics; 5 sheets (stapled) with financial figures - "Home Magazine offers national advertisers a better advertising value than California Magazine"; promotional packet in folder, "International Opportunities in the Los Angeles Times" (1984); info packet in folder, "(LAT) Television Times," 1981; ad for "Nuestro Tiempo" clipped from 9/12/1988 LAT.

mssLAT

Image not available

Miscellaneous

Manuscripts

Approx. 35 items: memos, correspondence, research and reports related to the new LAT Magazine. Notable items: 42-pp. script for "New Magazine presentation - Executive Incentive Group Meeting," 9/13/1985 ; multi-page packet, "Cost porjections - LATM promotion," 7/26/1985 ; more.

mssLAT

Image not available

Cable television

Manuscripts

Approx. 25 items: memos, letters and reports related to investigations into cable television, videotext and other telecommunications innovations of the early 1980s. Notable items: approx. 25-pp. packet, "Home systems," 2/1981 ; approx. 20-pp. packet, "Experiments in mass electronic publishing--an update," 5/1981 ; 13-pp. packet, "1983 Survey of newspaper involvement in new telecommunications," 1983? ; 14-pp. packet, "CABLE TV SYSTEMS/PROGRAM GUIDES," 1/28/1985.

mssLAT

Image not available

Promotional Items

Manuscripts

Approx. 10 items: reports, ad copy, memos and other materials related to the 1984 launch of a new Sunday supplement.

mssLAT

Image not available

Ad Notes - March - June

Manuscripts

Weekly issues of Ad Notes from the period 3/28/1985 - 6/1985.

mssLAT

Promotion

Opening Hours

Admission Info and Tickets

You might also be interested in

San Diego Edition - Financial materials

Departments - Display Advertising - Promotion

Miscellaneous

Cable television

Promotional Items

Ad Notes - March - June