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Manuscripts

Material from Classified Advertising


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    Departments - Classified Advertising - Orientation/Interview materials

    Manuscripts

    4 items: 16-pp. report, "What a new salesperson should know about classified advertising: A. History B. Readership C. Ready-made market"; 5-pp. of questions, "Interview for applicant," prepared by KLEIN INSTITUTE FOR APTITUDE TESTING (2 copies); 7-pp. script, "Keeping abreast of The Times....for sales success".

    mssLAT

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    Departments - Classified Advertising - Promotion samples

    Manuscripts

    9 items. Material includes: advertisement/application form for accident insurance "for Los Angeles Times readers..." (1987); flyer with info. on "new extended Times Classified hours" (1987); tear sheet of ad, "We've put on a new face!" (1983); LAT classified's promo, "Perhaps Dick Tracy can solve...the mystery of the missing circulation." (ca. 1949); tear sheet of LAT ad, "the classified advertising picture for 10 months of 1938..."; booklet, "Your guide to Los Angeles Area streets and recreation" (1966); 2 other tear sheets of ads, 1966-1969; ad/poster, "Jubilee 1984 (1/1/1984) - unfolds to approx. 2' x 3';

    mssLAT

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    Classified Advertising

    Manuscripts

    Production samples for the Classified Advertising Department, including 1984 Copy and Rate Information booklet, order forms, fliers, and other ephemera.

    mssLAT

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    Classified Presentation

    Manuscripts

    6 items: 24-pp. script headed "Classified presentation," dated 9/12/1983 ; Gail Hyland memo, 10/7/1983, with attached 24-pp. script and other materials ; 18-pp. script headed "Classified Presentation," dated 2/21/1984 ; another version of same script, dated 12/6/1984 ; 4-pp. item headed "The Los Angeles Times delivers an upscale audience" (poor quality copies), gives demographic information ; 3-pp. "Outline of Classified presentation."

    mssLAT

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    Departments - Classified Advertising

    Manuscripts

    Approx. 20 items: article copy, Among Ourselves, 11/1963, "Classified computer system gets under way"; tear sheet article, The Reader, 6/4/1982, :Lost--Million Lines from Times Class."; various memos dealing with classifieds; personnel policies; rate guidelines; more material on automation of classified dept., 12/1978; 4-pp. script for slide show--headed "FYI"--on the history of classified advertising in general, and specifically the history of ads in LAT; 12-sheet issue of Ad Notes, published "by and for" the (LAT) Classified Ad staff, 5/19/1983; invitations to - 1974 Classified Christmas & Awards Breakfast, 1977 Classified Christmas & Awards Program, Classified's Christmas and Awards Program

    mssLAT

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    Departments - Classified Advertising - Telephone sales

    Manuscripts

    2 items. 2 copies of 15-pp. report, "Telephone sales - Los Angeles Times Classified Advertising Department," plus example of organizational chart for Class. Adv. Dept., and forms titled "telephone sales applicant appraisal sheet," "personal counseling chart," "individual sales performance record," "individual sales report," etc.

    mssLAT