Manuscripts

Material from Classified Advertising

Description: Copies of "Classified Times," correspondence, and other items related to the Classified Advertising department's work for and during the 1984 Olympics.
Type: Manuscripts(Opens in new tab)
Date: 1984
Call number: mssLAT
Creator: Los Angeles Times (Firm)(Opens in new tab)
Provenance: The Los Angeles Times,
Restrictions: Open for use by qualified researchers and by appointment. Please contact Reader Services at the Huntington Library for more information.

Departments - Classified Advertising - Orientation/Interview materials

Manuscripts

4 items: 16-pp. report, "What a new salesperson should know about classified advertising: A. History B. Readership C. Ready-made market"; 5-pp. of questions, "Interview for applicant," prepared by KLEIN INSTITUTE FOR APTITUDE TESTING (2 copies); 7-pp. script, "Keeping abreast of The Times....for sales success".

mssLAT

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Departments - Classified Advertising - Promotion samples

Manuscripts

9 items. Material includes: advertisement/application form for accident insurance "for Los Angeles Times readers..." (1987); flyer with info. on "new extended Times Classified hours" (1987); tear sheet of ad, "We've put on a new face!" (1983); LAT classified's promo, "Perhaps Dick Tracy can solve...the mystery of the missing circulation." (ca. 1949); tear sheet of LAT ad, "the classified advertising picture for 10 months of 1938..."; booklet, "Your guide to Los Angeles Area streets and recreation" (1966); 2 other tear sheets of ads, 1966-1969; ad/poster, "Jubilee 1984 (1/1/1984) - unfolds to approx. 2' x 3';

mssLAT

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Classified Advertising

Manuscripts

Production samples for the Classified Advertising Department, including 1984 Copy and Rate Information booklet, order forms, fliers, and other ephemera.

mssLAT

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Departments - Classified Advertising

Manuscripts

Approx. 20 items: article copy, Among Ourselves, 11/1963, "Classified computer system gets under way"; tear sheet article, The Reader, 6/4/1982, :Lost--Million Lines from Times Class."; various memos dealing with classifieds; personnel policies; rate guidelines; more material on automation of classified dept., 12/1978; 4-pp. script for slide show--headed "FYI"--on the history of classified advertising in general, and specifically the history of ads in LAT; 12-sheet issue of Ad Notes, published "by and for" the (LAT) Classified Ad staff, 5/19/1983; invitations to - 1974 Classified Christmas & Awards Breakfast, 1977 Classified Christmas & Awards Program, Classified's Christmas and Awards Program

mssLAT

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Departments - Classified Advertising - Telephone sales

Manuscripts

2 items. 2 copies of 15-pp. report, "Telephone sales - Los Angeles Times Classified Advertising Department," plus example of organizational chart for Class. Adv. Dept., and forms titled "telephone sales applicant appraisal sheet," "personal counseling chart," "individual sales performance record," "individual sales report," etc.

mssLAT

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Departments - Classified Advertising - Report to advertisers

Manuscripts

1 item. 16-pp. booklet, "Times Classified - 1966 Report to Advertisers." Features line graphs, bar graphs, lists and text explaining the advantages of advertising in LAT.

mssLAT

Material from Classified Advertising

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