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Manuscripts

La Opinion


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    Correspondence

    Manuscripts

    Approx. 20 items: memos and letters on subjects such as: a (very) brief history of LAT advertising; Editor & Publisher article, 2/6/1971, "(LAT) news staff doubled... in 10 years" ; flurry of communications relating to controversial "Doonesbury" comic strip ; opinion writers ; more.

    mssLAT

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    Opinion

    Manuscripts

    3 items: letter, memo, list of LAT articles written by Lally Weymouth (1983 - 1985) and list of contributing editors for Opinion (ca. 1984).

    mssLAT

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    Articles

    Manuscripts

    4 items: LAT clip, 2/8/1990, "Times Mirror profit dips...ad slump in east blamed"; LAT clip, 8/3/1990, "Times Mirror buys 50% stake in La Opinion"; tear sheet, La Opinion, 10/15/1990, "La Opinion--shooting for the big time"; LAT clip, 10/25/1990, "Times Mirror's income down 40% in quarter."

    mssLAT

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    Field Research Corporation

    Manuscripts

    Approx. 70 items, including: memos, letters, reports and other material related to public opinion surveys and research projects in which LAT and Field Research cooperated.

    mssLAT

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    Latinos/Misc

    Manuscripts

    Approx. 25 items: memos, letters, and other material related to coverage of Latinos by LAT. Includes: "Draft" of a 6-pp. report titled "Proposal for an eight-part documentary film series based on the Pulitzer Award winning series of articles by the Los Angeles Times" (1982) ; 11-pp. report titled "A content analysis of the Latino coverage in the Los Angeles Times and La Opinion" (11/1982) ; 10-pp. + report in spiral binding, "Evaluation of strategy options for addressing the Latino market," prepared by The Boston Consulting Group, 6/1981 ; etc.

    mssLAT

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    Nathanson, George

    Manuscripts

    6 items. Letters, memos. Items include: 6-pp. letter from Nathanson to Otis C. related to Nathanson's dismissal from LAT Mexico City post (1968); "Memo of Understanding between Los Angeles Times and George Nathanson" (1967); etc.

    mssLAT