Manuscripts

Bound reports

Description: Approx. 12 items. Materials include: 8-plus pp. report, "Guide and procedures for the administration of executive base salaries - The Times-Mirror Company," (8/1958) - several shorter reports had been left inside the same folder; multi-page report, with inserts, "Production Changes, 1961," - several shorter reports had been left inside the same folder; approx. 70-pp. report, "Volume II - Determination of manning requirements, Los Angeles Times Color Press," 7/18/1967, one memo, 7/19/1967, about this report was filed inside the folder.
Type: Manuscripts(Opens in new tab)
Date: 1958, 1961, 1967
Call number: mssLAT
Creator: Los Angeles Times (Firm)(Opens in new tab)

Memos, articles, reports

Manuscripts

Approx. 15 items: memos, notes and bulletins related to the subject of circulation growth ; 38-pp. report, "Circulation growth recommendations - a report prepared for Vance Stickell, Executive Vice President, Marketing, by The Circulation Growth Committee," 5/1982 ; more. Promotional package (in white folder with inside pockets) for Los Angeles Times Magazine (1985). Two copies of the prototype and other related information.

mssLAT

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Departments - Circulation - Marketing Research Reports

Manuscripts

Approx. 25 items: many loose, 1-pp. reports on circulation; 10-pp. report, "L.A. Times Net Paid Circulation, 1960-1989"; 10-pp. report, "L.A. Times Net Paid Circulation, 1955-1983"; 10-pp. report, "L.A. Times Net Paid Circulation"; 9-pp. report, "L.A. Times Net Paid Circulation, 1976-1980 and Jan. - Sept. 1981"; 9-pp. report, "(LAT) Net Paid Circulation, - 1981-1984 and Jan. - Sept. 1985"; 10-pp. report, "LAT) Net Paid Circulation, 1955-1984"; 10-pp. report, "LAT) Net Paid Circulation, 1959-1988"; (incomplete) "L.A. Times Net Paid Circulation," - 1955-1979 and Jan. - March 1980"; 5-pp. report, LAT, "Circulation and Classified,"Circulation Gains and Losses since 1931"; 10-pp. report, title handwritten at top of page 1 - "Street Sale Circe. Stats, selected months, 1990-94." Compiled by Marketing Research department.

mssLAT

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Publications - Market Data Reports

Manuscripts

5 items: report, " The Los Angeles Marketing Area - 1981" ; booklet, "Los Angeles Media Facts" ; booklet, "Patronage of catalog showrooms in the Los Angeles marketing area - Consumer Trend Analysis" ; 5-pp. report headed "Pay/cable TV in Los Angeles" ; booklet, "Daily Community Newspapers and the Los Angeles Times" ; approx. 40-pp. (3 hole punched), headed "Los Angeles Times Media Seminar."

mssLAT

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Publications - "Mass Communication on the Campus" and "Student Media Use"

Manuscripts

2 items: 30-pp. stapled packet, (many pages missing - attached note reads: "Missing pages are tables which we never had copied.") "Mass Communication on the Campus (8/1967). Spiral bound booklet, "Los Angeles Times Report - Student Media Use."

mssLAT

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Times MIrror Steering Committee & National Marketing

Manuscripts

Approx. 25 items (incl. several long reports): memos, financial reports and other material related to TM Steering Committee and TM National Marketing. Major reports: approx. 15-pp. report, "Times MIrror National Representation Study - Steering Committee Report #1," 6/29/1983 ; 30-pp. report, "TM National Representation Study - Steering Committee Report #3," 10/8/1983 (Dallas) ; 12-pp. "(Times Mirror) Steering Committee Report," 12/8/1983 ; 20+ pp. report - handwritten note reads "from (1/17/1984) meeting" - "The Times Mirror National Marketing Company" ; approx. 20-pp. report, "...Network of Leading Newspapers," 4/11/1986.

mssLAT

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Reports on

Manuscripts

9 items: undated, 6-pp. report, opening with "In connection with our listing on the New York Stock Exchange..."; booklet, 1957 - A Report to the Employees of The Times-Mirror Company"; booklet, 10/1963, "The Times Mirror Company - Analysis," produced by Emanuel, Deetjen & Co.; 3-pp. report, ca. 1964, "Releases by the financial community regarding its appraisal of Times Mirror Company"; 28-pp. report, 2/1964, "Organization of Corporate Functions - The Times Mirror Company"; 6-pp. report, "Organization of Corporate Functions - The Times Mirror Company, 4/1964;single-sheet of figures, "Times Mirror Co, Price Earnings Ratio, 1953 - 1964"; 15-pp. booklet, "For Institutional Investors - a study of The Times Mirror Co.," ca.1964; 20-pp. report, "The Times Mirror Company (TMS)," produced by Equity Research Associates, 9/30/1966.

mssLAT

Bound reports

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Memos, articles, reports

Departments - Circulation - Marketing Research Reports

Publications - Market Data Reports

Publications - "Mass Communication on the Campus" and "Student Media Use"

Times MIrror Steering Committee & National Marketing

Reports on