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Midwinter Number Promotion


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    Midwinter Number

    Manuscripts

    Starting in 1885, the Times produced a promotional supplement on New Year's Day that touted the benefits of Southern California. Alternatively called the Trade Number, Midwinter Number, and Midwinter Edition. The last issue was published in 1954. Date range is 1930, 1931, 1933, 1936, 1950, 1951, 1955, 1956, and 1958.

    mssLAT

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    Reprints And Publications - Los Angeles Times Midwinter Number

    Manuscripts

    Los Angeles Times Midwinter Number issues dated January 3, 1950 (part five); January 2, 1951 (part five); January 3, 1955 (part five); January 3, 1956 (part five); January 2, 1958 (part five). Second copy of January 3, 1956 (part five) removed to conservation (adhesive) 11/1/2012 - CMD

    mssLAT

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    Reprints And Publications - Los Angeles Times Midwinter Number

    Manuscripts

    Los Angeles Times Midwinter Number, issues dated January 2, 1930 (part two only); December 4, 1931 (five copies of section one, five copies of section two, four copies of section three, four copies of section four, five copies of section five, five copies of section six, no copies of section seven); January 3, 1933 (two copies of part one, one copy of parts three and four); and January 3, 1936 (part one). Many from the Al Tennyson Collection.

    mssLAT

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    Departments - Editorial - Special Editions

    Manuscripts

    9 items. Materials include: reprint of LAT front page, 2/25/1942, "EXTRA! L.A. AREA RAIDED!"; copy of brief from L.A. Express, 5/20/1906, critical of H.G. Otis and LAT; 1-pp. chronology, "Midwinter and other special numbers" - 1885 - 1898;clips from AO, 1928; copy of complete Midwinter Number, 1/1/1900; 2-pp. memo, dated 10/4/1961, about "demise" of the Midwinter Number, and start-up, "early next year," of feature to be called "Outlook & Review," - "it will concern itself with business and financial conditions in the Pacific Southwest"; memo dated 12/18/1961, on upcoming January 2 "Tournament of Roses Edition"; undated Editorial, "To our Eastern 'Midwinter' readers"; copy of article from News Chronicle (Thousand Oaks) 3/27/1974, byline Bob Baker, "Yesterday via old newspaper."

    mssLAT

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    Publications - "Home"

    Manuscripts

    1 item: spiral-bound booklet of approx. 30 pp., promoting the LAT magazine supplement, Home.

    mssLAT

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    Departments - Promotion and Public Relations - Marathon

    Manuscripts

    1 item: article copy from LAT, 6/7/1931, "Runners on edge for Third Times Marathon to be staged next Saturday... Chaca favored in lengthy gallop."

    mssLAT