Manuscripts
Publications
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Promotion/Public Relations
Manuscripts
Approx. 20 items: memos, notes and reports related to LAT promotion and public relations. Items: 13-pp. booklet, "Los Angeles Times in Education [1987] ; material on the 1986 Times Mirror Annual Report ; multi-page packet on "Public Relations Information Desk" ; etc.
mssLAT
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Departments - Display Advertising - Promotion
Manuscripts
6 items. Materials include: 20-pp. promotional booklet on LAT Home Magazine (1982); promo flyer (1984) for Home magazine reprints on '84 Olympics; 5 sheets (stapled) with financial figures - "Home Magazine offers national advertisers a better advertising value than California Magazine"; promotional packet in folder, "International Opportunities in the Los Angeles Times" (1984); info packet in folder, "(LAT) Television Times," 1981; ad for "Nuestro Tiempo" clipped from 9/12/1988 LAT.
mssLAT
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Banner headlines from 1988-1997
Manuscripts
List of Los Angeles Times banner headlines with dates and wording from 1988-1997.
mssLAT
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Otis, Harrison Gray - Notes on Los Angeles Times Composition
Manuscripts
"Clippings of headlines and other composition aspects of the Los Angeles Times, annotated by Otis. **Encapsulated with tape."
mssLAT
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Extra editions from 1884-1986
Manuscripts
List of Los Angeles Times extra editions with dates and headlines from 1884-1986 (not exhaustive).
mssLAT
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Articles
Manuscripts
Approx. 15 items: packet of LAT memos, 5/2/1995, plus a news release with bio info on Mark Willes and Robert Erburu; article copy, Editor & Publisher, 5/13/1995, "Willes to succeed Erburu as CEO of Times Mirror Co."; column copy, Boston Globe, 5/1995, "News ways to satisfy your appetite," by Mike Barnacle; article copy, 5/8/1995, "CEO Willes touts brand new ways at (TM)"; article copy, Advertising Age, 6/5/1995, "Times Mirror shifts course," with cover note from Laura Morgan; article copy, AdWeek, 6/26/1995, "Times Mirror tries to deliver its future"; article copy, Wall St. Journal, 7/17/1995, "New York paper's end is...the beginning for Times Mirror CEO...Mark Willes mulls changes in executive ranks and at Los Angeles Times"; LAT article copy, "7/19/1995, "Los Angeles Times to reduce its work force by 700 in 1995"; article copy, (L.A.) Daily News, "L.A. Times to cut 470 positions - profits trail industry average"; Wall St. Journal and New York Times articles, same day, same story; article copy, American Journalism Review, 7-8/1995, "General Mills gift to journalism"; a collection of news articles, 9/12 - 9/19, during 1997, on Mark Willes being named LAT publisher (replacing Richard Schlosberg), from publications and services such as AP, Reuter, Dow Jones, N.Y. Times, Denver Post, Washington Post, Newsday, Hartford Courant, Orange County Register, Chicago Tribune, Wall Street Journal, et al.
mssLAT