Opening Hours
Daily: 10 A.M.–5 P.M.
Closed on Tuesdays
1151 Oxford Road
San Marino, CA 91108
Manuscripts
Daily: 10 A.M.–5 P.M.
Closed on Tuesdays
1151 Oxford Road
San Marino, CA 91108
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Manuscripts
Approx. 65 items: wide array of materials related to the startup of LAT Orange County Plant in Costa Mesa in 1968. Included: a map ; issue of Among Ourselves (12/1967) ; tear sheets ; reports ; promotional items ; 24-pp report, "Orange County Section Book," containing demographic and other statistical information ; more. Split into two folders.
mssLAT
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Manuscripts
Approx. 20 items: a wide array of material from LAT memos and bulletins to demographic statistics and handwritten, informal notes - all related to LAT in Orange County.
mssLAT
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Manuscripts
Approx. 50 items. Materials include: chronology, 1954-1990, of "LAT in Orange County," compiled by Craig St. Clair (2/27/1991); photocopy of Pg. 1 of OC Edition (3/19/1968); hardcopies of Editorial Pages of Home and OC editions, 3/19/1968); various promo. materials for OC Edition; news brief mentioning LAT OC Edition, Editor & Publisher (5/18/1968); "management bulletins," 1984-85, related to OC assignments; marketing research materials; hardcopy of 3/1983 issue of Among Ourselves on OC plant's 15th anniversary; Among Ourselves article, 2/1968, on Costa Mesa plant opening; 2-pp. report by Craig St. Clair, "L.A. Times in Orange County, 1881-1900; article from feed/back, Spring 1984, "Clash of the Titans-competition...in Orange County; LAT marketing research spiral-bound booklet, "Orange County--a market in transition," ca. 1980; Time article, 3/29/1968, mentioning LAT and OC.
mssLAT
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Manuscripts
Approx. 25 items: letters, memos, lists related to Orange County startup ; several typed or handwritten notes - not attached to anything ; correspondence with National Advertising and Marketing Enterprises on order of announcement letters and reply cards for OC opening.
mssLAT
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Manuscripts
Approx. 20 items: wide array of memos related to on-going LAT planning for OC Edition ; 32-pp. spiral-bound notebook stamped "Working draft" on the cover and titled "Outlining advertising and marketing positioning for the launch of the new Orange County Edition" ; more.
mssLAT
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Manuscripts
Approx. 22 items: collection of news, historical and promotional material on Orange County's history, the Irvine Ranch and on the county's centennial in 1989. Notable items: reprint, (L.A. Times) West Magazine, 12/31/1967, "Color the California revolution Orange" ; tear sheet, LAT "Outlook" section, 8/4/1968, pp. 1 story, "83,000-acre Irvine Ranch comes into the 20th century" ; four complete issues of Sherman Library & Gardens Newsletter, dated between 1980 and 1986 ; three 1988 brochures produced by County of Orange, "Heritage Hill Historical Park," "Historic George Key Ranch," and "Ramon Peralta Adobe - 1871" ; brochure, "Orange County Centennial, 1889-1989."
mssLAT