Manuscripts

Advertiser correspondence

Description: Approx. 80 items: correspondence, the bulk of it addressed to "Marian Manners," from representatives of manufacturers of food products and household appliances. Among these manufacturers: H.J. Heinz Co. ; Norris-Thermador Corp. ; California & Hawaiian Sugar Refining Corp. ; Ralston Purina Co. ; Miller Brewing Co. ; Scott Paper Co. ; Quaker Oats Co. ; California Prune Advisory Board ; The Salt Institute.
Type: Manuscripts(Opens in new tab)
Date: 1954 - 1956
Call number: mssLAT
Creator: Los Angeles Times (Firm)(Opens in new tab)
Provenance: The Los Angeles Times,
Restrictions: Open for use by qualified researchers and by appointment. Please contact Reader Services at the Huntington Library for more information.

Advertiser correspondence (1 of 2)

Manuscripts

Approx. 125 items: correspondence with LAT and "Marian Manners" (Fleeta Hoke). Prominent manufacturers in the correspondence include: Procter & Gamble Co. ; Campbell Sales Co. ; H.J. Heinz Co. ; General Mills, Inc. ; J. Walter Thompson Co. ; Dole Hawaiian Pineapple Co. ; National Can Co. ; General Foods Kitchens ; Dow Chemical Co. Split into two folders.

mssLAT

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Advertiser correspondence (2 of 2)

Manuscripts

mssLAT

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U - Miscellaneous Correspondence

Manuscripts

15 items. Letters, memos, handwritten notes. Subjects include: material related to a subpoena calling for W. to appear to testify in United States of America vs. The Times Mirror Co.; United Jewish Appeal Campaign; race relations; Universal Press Syndicate; invitation for W. to serve as a member of the Advisory Council of the Communication Foundation of the University of Texas System; exchange of letters between William Thomas and Sanford Unger, who was preparing a book on the Pentagon Papers case; letter from UN Secretary U Thant; etc. U Thant letter removed from Autograph File and returned to Williams Subject file.

mssLAT

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NFL Pro Bowl - Agreements and Correspondence

Manuscripts

Approx. 55 items, including: general correspondence related to Pro Bowl Game ; 192-pp. "Agreement...between CBS Television Network and Times Mirror Co. & Hearts Corp. ; 6-pp. letter from NFL to Los Angeles Newspaper Publishers Association (1950) ; other legal documents related to Pro Bowl ; insurance documents related to the Pro Bowl ; Glenn Davis' correspondence related to Pro Bowl.

mssLAT

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Correspondence with advertisers (1 of 2)

Manuscripts

Approx. 95 items - letters, memos, reports and other material related to Advertising Department's interface with advertisers, often when the advertiser was upset about articles appearing in LAT. Notable names and subjects include: 11-pp. "1982 Budget Narrative," from Vance Stickell to Chuck Mahru, dated 12/9/1981 ; many letters from food retailers' reps complaining about 8/18/1970 David Shaw article alleging influence and bribery in grocery sales outlets ("Grocery shelf psychology") ; Sears (dept. store chain) complains about a story ; series of memos/letters on the "deteriorating relationship" between Robinson's (dept. store chain) and LAT ; exchange with Vons (Grocery Co.) on scanning and computerized checkstands ; Bullock's (dept. stores) complains ; The Broadway (dept. store chain) ; other big ad accounts with issues.

mssLAT

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Correspondence with advertisers (2 of 2)

Manuscripts

mssLAT

Advertiser correspondence

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Advertiser correspondence (1 of 2)

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U - Miscellaneous Correspondence

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Correspondence with advertisers (1 of 2)

Correspondence with advertisers (2 of 2)