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Southern California Outdoor Advertising Collection
Client billboards
Color slides (35mm)
Gannett Outdoor: Client Billboards: Acura – Motion pictures (A-R)
L.A. City Fire Department (1)

Visual Materials

L.A. City Fire Department (1)

Description: This collection consists of photographs of billboards located in situ primarily in and around Los Angeles and, to a lesser extent, San Diego, from approximately 1930-1996 (bulk 1950-1989). The photographs, which are principally color slides (35mm) and film negatives (both black-and-white and color), were created by Pacific Outdoor Advertising Company (POA) and Gannett Outdoor Company for internal purposes and represent advertising for a wide variety of businesses, consumer products, and services, including beverages (many for beer and liquor); food; cigarettes and tobacco; transportation (especially automobiles, airlines and bus lines); hotels; restaurants; motion pictures; charitable and non-profit organizations, including regional cities and civic campaigns; political candidates for local and state elections; public service announcements (such as air raid and Cold War-related ads); radio and television stations; oil and gasoline companies; cemeteries; clothing companies; department stores; recreational facilities; and other commercial, political, civic, and institutional clients. In addition, there are images related primarily to Pacific Outdoor Advertising (POA) Company operations such as client presentations, billboard production and installation, corporate facilities and the POA helicopter. Aerial views taken throughout Southern California document the various markets in which the company placed signage.

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Type

Visual Materials(Opens in new tab)

Production date

approximately 1930-1996

Call number

Group 1233

Provenance

Purchased from Dawson's Bookshop, 2009.

Restrictions

RESTRICTED: Collection is housed in cold storage; extended retrieval and delivery time required.

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View in the Library catalog(Opens in new tab)

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