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Olive Percival Collection of Photographs
Visual Materials
The Olive Percival Collection of Photographs contains approximately 875 photographs of California and Mexico, chiefly cyanotype snapshots and gelatin silver prints of locations in Los Angeles and environs and Mexico City, taken chiefly by Olive Percival (1869-1945) from approximately 1880-1941; many of the photographs contain captions written on versos by Percival. The photographs of California depict San Pedro scenes including fishing shacks, boats, and squatters' huts on Terminal Island and East San Pedro; Chinatowns in Los Angeles and San Francisco, including street scenes and images of the first Fiesta de Los Angeles (1894) and the Feast of the Dead in Los Angeles (1902); exterior and interior views of Percival's home, collections, and garden, including many photographs with captions identifying particular plants; and cemeteries in Los Angeles, including the Calvary Cemetery, the Fort Hill Cemetery, and the San Gabriel Mission Cemetery. The collection also includes two sepia portraits of Percival as a young woman, one dated 1895 (Items 754-755); one photograph of Percival with her mother (Item 753); images of Indian basket collections that she used in writing articles (photPF 3940-3945); and photographs depicting various people and locations, chiefly in Los Angeles and environs, taken by Percival and by commercial photographers, including a set of studio portraits featuring various sitters. Photographs of Mexico depict various views of Mexico City, including the Flower Market, the Thieves' Market, the market at Viga Canal, and others; the Mexico City Cathedral and various other buildings; and street and courtyard scenes. Photographs depicting other areas of Mexico include views of churches, rural scenes, and images of various towns and regions including Juarez; Toluca; Guadalupe; Teotihuacan, including images from journeys to the Pyramid of the the Sun and Pyramid of the Moon; Tocuba; Vera Cruz; Texcoco; Tlaxcola; and other locations.
photCL 217
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Various towns and regions
Visual Materials
Photographs depict a church and people in Juarez (Items 588-594); a market and alameda in Toluca (Items 595-600); views of Guadalupe and one of Guadalajara; also depictions of interiors of the Shrine of Guadalupe in Mexico City (Items 601-617); Teotihuacan, including trips to the Pyramid of the Moon and the Pyramid of the Sun, featuring people on trails and at the pyramids, excavation sites, and a tour guide (Items 618-656); a place identified in captions a "Sant' Angel" and also as "S Angel," possibly referring to San Ángel in Mexico City (Items 657-658); and images of Tacubaya, with depictions of the Day of the Dead and of Judas images (Items 679-695). Images also include depictions of people and sites in other towns including a church interior with Christmas decorations and indigenous people's huts in Vera Cruz (696-698, 700); a prison on an island of San Juan de Ulua opposite Santa Cruz (Item 699); jewelry and market stalls and a convent in Texcoco (Items 700-703); scenes in Tlaxcala, including the oldest pulpit in America in a church there and market scenes (Items 704-708); a plaza and fisher's hut in Patzcuaro (709-710); and scenes of church yards, markets, a public laundry, and a feast day in Azcapotzalco, Chalco, Cuernavaca, Coyoacan, Jalapa, Tacuba, and Mitla (Items 711-720).
photCL 217
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Marketing Research
Manuscripts
Approx. 20 items: memos, reports and other material related to market research
mssLAT
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Publications - 1970 Market Data Reports
Manuscripts
3 items: booklet, "Market Data - Los Angeles Marketing Area 1970" ; booklet, "Los Angeles 1970 Media Facts" ; spiral-bound booklet, "Los Angeles 1970 Market and Media."
mssLAT

Lincoln Market, 279 North Fair Oaks, Pasadena. 1929
Visual Materials
Street view of the Lincoln Market at 279 North Fair Oaks. The market is arranged around the central court, with areas marked for meats, bakery, and vegetables. Some automobiles are parked in the central area, but the market is otherwise empty.
photCL 402 (32699)
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Publications - Market Data Reports
Manuscripts
4 items: pamphlet, "Inequality in the Marketplace," 1977 ; pamphlet, "Los Angeles Food Market" ; 2 maps, "Sports and Recreation Map."
mssLAT