Visual Materials
Tufts' Arctic Soda Water: the only cool place in ---
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Tufts' Arctic Soda Water: cooling off the sun and its children
Visual Materials
Image of an outdoor scene of an anthropomorphized sun on a man's body in a suit holding a fan; a polar bear offers him a glass of soda water from a large wooden bar and soda fountain covered in icicles; caricatures of men and women in native garb dancing and celebrating in an African village also partake of Tufts' Arctic Soda Water.
priJLC_BEV_003523
Tufts' Arctic Soda Water: the fountain of youth
Visual Materials
Image of an outdoor scene of a tropical oasis with caricatures of several poor and sick men and women arriving to partake of Tufts' Arctic Soda Water at a large wooden bar and soda fountain; specific caricatures include a costumed monkey waiter serving a man in a hammock, a wounded soldier on crutches, an elderly woman pushing an old man in a wheelbarrow, an African-American woman, a hobo holding a carpetbag, and a bartender wearing a red vest and boater hat; a beach shore is visible in the background with recuperated individuals, palm trees, shrubs, and a sailboat and a small canoe.
priJLC_BEV_003522
Tufts' Arctic Soda Water: the fountain of youth
Visual Materials
Image of an outdoor scene of a tropical oasis with caricatures of several poor and sick men and women arriving to partake of Tuft's Arctic Soda Water at a large wooden bar and soda fountain; specific caricatures include a costumed monkey waiter serving a man in a hammock, a wounded soldier on crutches, an elderly woman pushing an old man in a wheelbarrow, an African-American woman, a hobo holding a carpetbag, and a bartender wearing a red vest and boater hat; a beach shore is visible in the background with recuperated individuals, palm trees, shrubs, and a sailboat and a small canoe.
priJLC_BEV_001856
Hell
Visual Materials
Image of a scene from Hell, with people writhing in agony and suffering various punishments; demons, snakes, lizards, and dragons attack people, dozens of souls are goaded down a slope by demons into a fiery pit; several demons with horns dance around the Devil in the background at center.
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Imp Brand
Visual Materials
Image of red devils dancing around a giant grapefruit.
ephJLC_CIT_000322
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Subseries C. Juice, Soda, and Water (large size)
Visual Materials
The Jay T. Last collection of beverage prints and ephemera contains approximately 2,650 printed items advertising beverage products and related businesses in the United States from the 1840s to the 1940s, with the bulk of the items spanning from 1850 to 1915. The collection consists largely of lithographed ephemeral items produced for American businesses affiliated with the manufacture, distribution, and sale of beverages such as coffee, tea, juice, milk, carbonated beverages, and alcoholic drinks including beer, wine, whiskey, and other liquors. The collection includes approximately 40 large-size items comprised mainly of lithographed advertising prints and product labels for tea, coffee, and spirits. Small-size items number approximately 2,600 and contain a variety of promotional materials including trade cards, calendars, die-cut scraps, booklets, and printed billheads and letterheads with manuscript text. The collection deals with beverage production, merchandising, advertising, and consumption -- including depictions of families and other groups drinking together -- and the images provide a resource for studying the history of American beer, liquor, coffee, tea, and carbonated beverage industries along with the evolution of their advertising in the 19th and early 20th centuries. Materials in the collection produced for manufacturers and distributors of alcoholic beverages also provide a perspective on their advertising strategies in the face of a growing temperance movement in the United States leading up to Prohibition. As graphic materials, the prints offer evidence of developing techniques and trends in printmaking, and of the artists, engravers, lithographers, printers, and publishers involved in the creative process.
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