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J. Leverone & Co. wholesale fruit dealers Cincinnati, O

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    J. Leverone & Co. wholesale fruit dealers Cincinnati, O

    Visual Materials

    The Jay T. Last collection of horticulture prints and ephemera contains approximately 1,425 printed items from 1840 to 1933, with the majority of material dating from 1865 to 1920. The collection consists of advertising prints and ephemera promoting businesses whose products and services relate to growing flowers, fruits, and vegetables. This includes the tools, equipment, and supplies used for planting and cultivating gardens, orchards, and lawns for commercial and noncommercial purposes by nurseries, florists, fruit growers, and home gardeners. Seed companies are most prominently represented. The collection has more than 50 large-size items comprised mainly of lithographs and engravings, including seed advertisements, decorative floral prints, and promotional materials related to fruit, vegetable, and floral products. Small-size items in the collection number almost 1,400 items and are comprised mainly of trade cards, stationery, handbills, and seed packets from various businesses. Approximately 285 ephemeral items featuring images of anthropomorphic fruit, vegetables, flowers, and other plants are also contained here, even though the products they promote do not always relate to horticulture.The collection's prints and ephemera are primarily promotional in nature and provide information about American fruit, vegetable, seed, and flower-related industries, as well as the evolution of advertising strategies employed by these businesses in the 19th and early 20th centuries. Materials in this collection also provide a perspective on American aesthetic sensibilities during this period, as many of these prints were offered as decorative items as well as advertisements. As graphic materials, the items offer evidence of printmaking techniques and trends, as well as information about the artists, engravers, lithographers, printers, and publishers involved in the creative process.

    priJLC_HORT_003549

  • Davis Gould & Co. Cincinnati, O. U.S.A

    Davis Gould & Co. Cincinnati, O. U.S.A

    Visual Materials

    Image of an advertisement for the Davis, Gould & Co. carriage manufacturers of Cincinnati, Ohio, containing twenty-two side views of carriages and wagons, each captioned with numbers and titles, and a center image of an eye-level exterior view of the Davis, Gould & Co. factory building in Cincinnati, Ohio, with buggies lined up on the street in front, and signage on the building.

    priJLC_TRAN_001384

  • Ritter's fruit butter 2015 & 2017 Frankford Av. Philadelphia, PA

    Ritter's fruit butter 2015 & 2017 Frankford Av. Philadelphia, PA

    Visual Materials

    Image of an advertisement for Ritter's Fruit Butter of Philadelphia, Pennsylvania; a variety of fruits pictured in a cluster at center including grapes, pears, cherries, plums, and berries; medal awarded at the United States Centennial Exhibition in 1876 pictured at left and right.

    priJLC_FOOD_001965

  • Summer fruits

    Summer fruits

    Visual Materials

    Image of a cluster of fruit, including apples, pears, berries, cherries, and grapes.

    priJLC_FOOD_001993

  • Cincinnati, Covington & Newport

    Cincinnati, Covington & Newport

    Visual Materials

    Image of an eye-level landscape view of Cincinnati, Ohio, and surrounding hillsides, as seen from a rocky hill, overlooking trees, fields, Covington, Kentucky, and Newport, Kentucky, in the foreground, and the confluence of the Ohio River and Licking River and Cincinnati in the distance; three men, a woman, and a dog stand at the overlook.

    priJLC_VIEW_001340

  • View of the great Ohio River flood at Cincinnati, O. 1883

    View of the great Ohio River flood at Cincinnati, O. 1883

    Visual Materials

    Image of an eye-level street view of Cincinnati, Ohio, showing the flooding of Walnut Street with people rowing boats full of cargo in between mid-rise buildings and people congregating and unloading supplies on dry land in the foreground. There is signage on the boats and buildings for merchants and stores.

    priJLC_VIEW_000598