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Stock label: snowy holiday scene with holly, horse drawn carriage, and an inn



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    [Stock label: snowy holiday scene with holly, horse drawn carriage, and an inn]

    Visual Materials

    The Citrus label collection contains more than 1,500 lithographed labels related to the California citrus industry in the United States from 1880 to 1960, with the bulk of the collection dating from 1890 to 1940. The vast majority of the collection consists of lithographed labels produced for Californian growers, packers, and distributors to identify brand names and packing locations on wooden shipping crates of oranges, lemons and grapefruits. Many of the labels were printed by Los Angeles and San Francisco lithographers. The collection includes a range of lithography techniques from crayon drawing and hand stippling to the use of Ben Day screen patterns and half-tone lithography. The collection also includes more than 100 examples with "bronzing," a printing technique where varnish is printed on the label, followed by a dusting of fine bronze powder. A significant number of labels are stamped on verso with a received date by the Fruit Growers Supply Company, and some include signatures of approval or notations about printing corrections. The collection provides a broad view of the development of citrus fruit advertising over time, and also touches upon topics of commerce, manufacturing, travel and tourism, and promotion of the western United States. In the earliest examples, themes include naturalistic designs of flowers, animals, women, historical subjects, and scenic landscapes. Brand names, simple designs, block letters, and geometric patterns dominate in later examples. Many of the labels depict orange groves, scenic views, or flowers, though the collection also includes a wide variety of imagery beyond these themes including Native Americans, transportation, children, and portraits of famous or fictional people.

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  • The Adam Forepaugh shows. Historic scenes and battles of the American Revolution : Washington's state carriage

    The Adam Forepaugh shows. Historic scenes and battles of the American Revolution : Washington's state carriage

    Visual Materials

    Image of George Washington in a horse-drawn carriage with soldiers on horseback riding into the center of a tented circus arena with the audience in the background.

    priJLC_ENT_000074

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    Stock label: Christmas holly wreath with red bow

    Visual Materials

    Image of a Christmas holiday holly wreath with a red ribbon bow."155"--text, bottom left margin.

    ephJLC_CIT_000981

  • Barnum & Bailey greatest show on Earth : an equestrian academy of high school trick horses, park drivers and cake-walking equines

    Barnum & Bailey greatest show on Earth : an equestrian academy of high school trick horses, park drivers and cake-walking equines

    Visual Materials

    Image of male and female equestrians dressed in formal riding outfits and performing in a tented circus arena with five women both in horse-drawn buggies and on horseback with three dogs in the foreground; two of the women are dressed in Spanish riding costumes and one carriage and horse have garlands of roses.

    priJLC_ENT_001320

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    Stock label: woman riding horse past orange trees, palms and a well

    Visual Materials

    Image of a woman riding a horse on a trail past palms, orange tree, and a man getting water from a well, mountains in background; orange in foreground.

    ephJLC_CIT_001003

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    Pepper Tree

    Visual Materials

    Image of a giant pepper tree dwarfing a couple strolling at left and a couple riding in a horse-drawn carriage at right; orange grove and mountains in background.

    ephJLC_CIT_000529