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Stock label: woman riding horse past orange trees, palms and a well



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    Stock label: orange groves and mountains with orange tree and palms in foreground

    Visual Materials

    Image of orange groves and mountains with orange tree and palms in foreground.

    ephJLC_CIT_000942

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    Stock label: woman in bonnet holding oranges

    Visual Materials

    Image of a woman wearing a bonnet and conservative dress holding an orange picked from tree branches in the foreground; orange groves and mountains in the background.

    ephJLC_CIT_000788

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    Stock label: oranges with orchard, mission, mountains and palms

    Visual Materials

    Image of three oranges with leaves on a branch in the foreground, to the right of a framed landscape of mountains, orange groves, a Colonial Spanish architectural style church or mission, and palms.

    ephJLC_CIT_000924

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    [Stock label: woman riding horse past orange trees, palms and a well]

    Visual Materials

    The Citrus label collection contains more than 1,500 lithographed labels related to the California citrus industry in the United States from 1880 to 1960, with the bulk of the collection dating from 1890 to 1940. The vast majority of the collection consists of lithographed labels produced for Californian growers, packers, and distributors to identify brand names and packing locations on wooden shipping crates of oranges, lemons and grapefruits. Many of the labels were printed by Los Angeles and San Francisco lithographers. The collection includes a range of lithography techniques from crayon drawing and hand stippling to the use of Ben Day screen patterns and half-tone lithography. The collection also includes more than 100 examples with "bronzing," a printing technique where varnish is printed on the label, followed by a dusting of fine bronze powder. A significant number of labels are stamped on verso with a received date by the Fruit Growers Supply Company, and some include signatures of approval or notations about printing corrections. The collection provides a broad view of the development of citrus fruit advertising over time, and also touches upon topics of commerce, manufacturing, travel and tourism, and promotion of the western United States. In the earliest examples, themes include naturalistic designs of flowers, animals, women, historical subjects, and scenic landscapes. Brand names, simple designs, block letters, and geometric patterns dominate in later examples. Many of the labels depict orange groves, scenic views, or flowers, though the collection also includes a wide variety of imagery beyond these themes including Native Americans, transportation, children, and portraits of famous or fictional people.

    ephCL_*1

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    Stock label: arrow shaped rows of oranges with woman and orchard

    Visual Materials

    Image of arrow shaped rows of large oranges with a woman centered and orange groves or orchards with farm, mission, mountains and palms in background.

    ephJLC_CIT_000920

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    Stock label: woman in dress picking an orange with palms, yucca And waterfall

    Visual Materials

    Image of a woman picking an orange with palms, a waterfall, and mountains.

    ephJLC_CIT_000951