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Manuscripts

Advertising and advertising campaigns


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    Advertising samples

    Manuscripts

    Contains newspaper advertisement samples and a promotional portfolio by publicity director Joan Caldwell entitled Pasadena Playhouse Community Promotion Format, December 1-13 (no year).

    mssPlayhouse

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    School Advertising, 1936-1939

    Manuscripts

    Contains first and follow-up letters to prospective students. Major topics include School Inquiries, 1935-1939; Advertisements, 1935-1936, and more, plus advertisements that appeared in magazines including Redbook, Theatre Arts, National Geographic, Modern Mechanics, and various stage publications.

    mssPlayhouse

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    Pictures for Advertising, undated

    Manuscripts

    Contains materials similar to those in Scrapbook 92.

    mssPlayhouse

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    Application and transcripts

    Manuscripts

    Contains duplicate of 1962 application and documentation, plus transcripts.

    mssPlayhouse

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    Fine Arts club

    Manuscripts

    Contains Fine Arts Club of Pasadena yearbooks and bylaws, 1956-1977, plus a scrapbook.

    mssPlayhouse

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    Pictures for Advertising, undated

    Manuscripts

    Contains numbered thumbnail and larger line drawings, prints, and photographs of Playhouse affiliates including Gilmor Brown, Lenore Shanewise, students, and others, as well as characters and historical figures including Shakespeare. Also contains imagery including the Pasadena Community Playhouse Association logo, palm trees, and more.

    mssPlayhouse