Opening Hours
Daily: 10 A.M.–5 P.M.
Closed on Tuesdays
1151 Oxford Road
San Marino, CA 91108
Daily: 10 A.M.–5 P.M.
Closed on Tuesdays
1151 Oxford Road
San Marino, CA 91108
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Manuscripts
Papers about La Opinión's campaigns and work with California and Los Angeles voting, elections, polling, and debates particularly in relation to Latino voters. Includes campaigns put out by La Opinión such as Voto '96 and '98, Voz y Voto 1999 to encourage the Latino vote in Los Angeles. Papers on Los Angeles mayoral election polls that La Opinión conducted in 2001. Papers and photographs from Voces del Pueblo 2001 event. Press release from 2005 Los Angeles Mayoral Debate.
mssLozano
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Manuscripts
The La Opinión Newspaper and Ignacio E. Lozano Jr. series includes materials from the Los Angeles-based Spanish-language daily newspaper, La Opinión, and business papers and ephemera from former La Opinión editor and publisher, Ignacio E. Lozano Jr. The La Opinión materials primarily span the 1990s and 2000s, and the bulk of the Ignacio E. Lozano Jr. Papers are from the 1970s. The series includes background and business materials from the paper, visits from Mexican government officials to La Opinión, awards won and presentations given by La Opinión, partnerships and supplements, La Opinión's Latino vote initiatives from the late 1990s and early 2000s, as well as planning documents, notes, promotional, and photographic materials from La Opinión's major anniversaries (70th, 73rd, 75th, 80th, 85th, and 90th) There are multiple boxes of photographs, slides, negatives, and color transparencies documenting Ignacio E. Lozano and his appearances, various La Opinión events and employees, and entertainment images likely used in La Opinión newspaper issues. Audiovisual materials include primarily audio cassette tapes, as well as video cassettes, a small box of VHS tapes, and some born digital materials (CDs and DVDs), related to La Opinión. Notable materials from Ignacio E. Lozano Jr. include correspondence and business from his time as United States Ambassador to El Salvador (1976-1977). Ignacio E. Lozano Jr. and La Opinión ephemera, including personalized scissors, letter opener, notepads, stamp, and bumper sticker, are also present in the collection.
mssLozano
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Manuscripts
La Opinión business from the early 2000s. Notes, PowerPoint slides, and email correspondence from La Opinión Leadership meetings from 2001 to 2003. Public relations proposal to La Opinión from Spelling Communications (2003-2004). Papers detailing La Opinión's ownership, its dissolution from Tribune and status as an independent company, congratulatory letters, and the launch of La Opinión's parent company, ImpreMedia. Announcement of Monica C. Lozano as CEO of La Opinión (2004). Correspondence and press releases about the launch of HOY! LA, a major competitor for La Opinión in Spanish language print media beginning in 2003/2004. Letter from La Opinión employee Ruben Morales to the Lozano family notifying them of his retirement. This box also includes material from Ignacio E. Lozano Jr. such as his 1993 correspondence, speeches given from 1986-1993, photocopies of old photographs of Ignacio E. Lozano Jr., and articles that mention him from 1976 to 1991, as well as a book titled "Torrey Pines Remembered" gifted to him around 2004.
mssLozano
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Manuscripts
Photographs of athletes and sports (1980s-1990s) with captions on the versos; photographs of Mario Vazquez Rana, photographs and slides from the funeral of Sr. Martinez, photograph of President Ernesto Zedillo at La Opinión, photograph album with captions from A La Vida!...a Toast to Life AIDS benefit event where La Opinión was honored; photographs from VOTO '98 Gubernatorial Debate, Company Picnic Photo album (2000s). Photographs of La Opinión events, business, and staff. Photo album of Ignacio E. Lozano Jr. has been removed from its original housing, and the pages have been kept in order and foldered. A La Vida! and Company Picnic albums have been kept in their original housing.
mssLozano
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Manuscripts
Primarily photographs, negatives, and slides from the 1990s and 2000s of La Opinión employees and related affiliates at the office or at events such as La Opinión's 70th anniversary, holidays, and parties. Includes headshots of La Opinión staff, and some photographs include Monica, Ignacio Jr., or Jose Lozano. Many of the photographs and slides are grouped together in smaller envelopes inside of larger folders, based on Monica's original arrangement of the photos.
mssLozano
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Manuscripts
Contains La Opinión newspaper special issue inserts (1990-2013) including supplements about Latina women and children, Latino healthcare and health insurance, college readiness, and diversity. ImpreMedia healthcare inserts from 2013 and 2014 in Texas and Illinois. Large, matted photographs in folders of Ignacio E. Lozano Jr. receiving an award, Mexican President Ernesto Zedillo at La Opinión (2001), and an unnamed funeral service. La Opinión 22nd Annual Children's Art Contest Calendar (2007).
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