Opening Hours
Daily: 10 A.M.–5 P.M.
Closed on Tuesdays
1151 Oxford Road
San Marino, CA 91108
Manuscripts
Daily: 10 A.M.–5 P.M.
Closed on Tuesdays
1151 Oxford Road
San Marino, CA 91108
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Manuscripts
Approx. 25 items. Material includes: correspondence with reps of Detroit News, Chicago Sun-Times, and other newspapers, related to costs and other issues involved in start up of a television magazine; 16-pp. spiral-bound booklet, "TV Sunday Supplement - Confidential Study"; 4-pp. financial report, "Estimated costs of proposed TV magazine (printing and paper only for 850,000"; approx. 10 proposals from Pacific Press to Times-Mirror for Weekly Supplements.
mssLAT
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Manuscripts
3 items. Subjects: LAT readers' lack of confidence in TV Times, due to inaccuracies; specific error involving televised Angels' baseball; incidence of errors in TV Times vs. TV Guide.
mssLAT
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Manuscripts
Approx. 23 items. Materials include: 7-pp. report, "Time line and description of past and current ethnic-related projects, The Los Angeles Times," (time line covers 1922 - 1988); 2 versions of 1-pp. "Marketing Research Report Summary"; 30-pp. Los Angeles Times Marketing Research Department Employee Handbook," 4/1973; 2-pp. report, "The Many Faces of Marketing Research," (1973); 3-pp. memo/report, "Readership of Free Newspapers," 8/8/1962; 13-pp. report, "Profile of Readers," (Newspaper Audience Characteristics), 4/1964; 5-pp. "October 1965 TV Report"; 1/31/1950 LAT clipping, "Times-Mirror research work told to planners"; 13-pp. Los Angeles Times Marketing Research" (history, leadership, organization, etc.), 1/1982; 26-pp. booklet, Los Angeles Media Facts, 1986"; 10-pp. segment of employee handbook on "Marketing Research Department," 4/1973; 11/1987 questionnaire to LAT readers regarding their opinion of LAT Magazine; booklet, 3/1977, "Dynamic / Diverse - Los Angeles and Orange County Market"; 13-pp. booklet, "1977 Report to Times Classified Advertisers"; (10/1976) 17-pp. "Los Angeles Recruitment Guide"; full-color cover, HOME (mag) - 13-pp., 10/1976; 10-pp. spiral-bound booklet, "Los Angeles Times Net Paid Circulation," 1988; 2 copies, The Market and the Media, 1987; 10-pp. info packet, titled "1995 Gallup Los Angeles Media Study"; related marketing research materials. Binding removed. Split into two folders.
mssLAT
Image not available
Manuscripts
Approx. 23 items. Materials include: 7-pp. report, "Time line and description of past and current ethnic-related projects, The Los Angeles Times," (time line covers 1922 - 1988); 2 versions of 1-pp. "Marketing Research Report Summary"; 30-pp. Los Angeles Times Marketing Research Department Employee Handbook," 4/1973; 2-pp. report, "The Many Faces of Marketing Research," (1973); 3-pp. memo/report, "Readership of Free Newspapers," 8/8/1962; 13-pp. report, "Profile of Readers," (Newspaper Audience Characteristics), 4/1964; 5-pp. "October 1965 TV Report"; 1/31/1950 LAT clipping, "Times-Mirror research work told to planners"; 13-pp. Los Angeles Times Marketing Research" (history, leadership, organization, etc.), 1/1982; 26-pp. booklet, Los Angeles Media Facts, 1986"; 10-pp. segment of employee handbook on "Marketing Research Department," 4/1973; 11/1987 questionnaire to LAT readers regarding their opinion of LAT Magazine; booklet, 3/1977, "Dynamic / Diverse - Los Angeles and Orange County Market"; 13-pp. booklet, "1977 Report to Times Classified Advertisers"; (10/1976) 17-pp. "Los Angeles Recruitment Guide"; full-color cover, HOME (mag) - 13-pp., 10/1976; 10-pp. spiral-bound booklet, "Los Angeles Times Net Paid Circulation," 1988; 2 copies, The Market and the Media, 1987; 10-pp. info packet, titled "1995 Gallup Los Angeles Media Study"; related marketing research materials. Binding removed. Split into two folders.
mssLAT
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Manuscripts
Approx. 35 items. Materials include: memos and other correspondence related to start up of LAT "Channels" magazine; copy (on legal-sized paper) of AGREEMENT between TV CHANNELS INC., and TIMES-MIRROR COMPANY; (clipped to previous item) pre-publication issue, "TV Channels"; 2 cps. "projected profit and loss report," 7/1/1960; various financial and planning reports from California Rotogravure Co., others; report, "Sunday Revenue Increase Analysis," (on legal-size yellow paper); etc.
mssLAT
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Manuscripts
Includes correspondence with other papers and contractors, reports, and proposals, and samples of other weekly supplements providing television listings, which culminated in the production of TV Times and Television Times. Date range is 1968-1983.
mssLAT